# Outdoor Experiences-Focused Non-Profits Heather Kuhlken and Families in Nature Receive an Award By Kalin Ned | Published 2025-12-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/families-in-nature References: [prnewswire](https://www.prnewswire.com/news-releases/austin-non-profit-leader-heather-kuhlken-receives-50-000-crawford-prize-to-expand-access-to-outdoor-education-302636375.htm)  Heather Kuhlken, the founder and executive director of the Texas-based organization Families in Nature, has been recognized with a $50,000 achievement prize from the [National Recreation Foundation](https://www.trendhunter.com/trends/outdoor-recreation-grants) in acknowledgment of her long-term leadership in developing community-centered environmental education. The award is designated to support the expansion of her nonprofit's programming, which focuses on providing [practical outdoor experiences](https://www.trendhunter.com/trends/reconnect-with-nature) and scientific education for [youth and families](https://www.trendhunter.com/trends/handson-garden). Families in Nature has reportedly engaged tens of thousands of participants and certified hundreds of instructors since its establishment in 2008. The selection highlights a perceived national need for accessible outdoor learning opportunities that foster both ecological knowledge and personal stewardship. The financial award directly enables the scaling of proven programs, meaning more families could gain access to structured outdoor activities and skill-building workshops. Image Credit: Families in Nature ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 6% | Activity: 9% | Freshness: 58% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Community-centered Environmental Education:** There is a growing emphasis on educational programs that integrate ecological knowledge with community engagement to foster collective environmental stewardship. - **Practical Outdoor Experiences:** Offering hands-on learning in natural environments is becoming increasingly popular as a method to engage families and young people with science and nature. - **Expansion of Non-profit Programming:** Non-profits are innovating by scaling programs that address educational gaps in environmental science through expanded outreach and accessible activities. ### Sectors Adopting This - **Environmental Education:** This industry is seeing innovation with programs that merge traditional learning with experiential outdoor activities to create more impactful educational experiences. - **Non-profit Sector:** Organizations within this sector are leveraging strategic funding to scale groundbreaking programs that address social needs related to environmental learning. - **Recreational Programming:** Recreation-focused initiatives are evolving, with an emphasis on structured outdoor activities that educate and engage communities in environmental stewardship. ## Related on Trend Hunter - [Nature-Centered City Campaigns](https://www.trendhunter.com/trends/visit-seattle.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Nourishment-Focused Granting Programs](https://www.trendhunter.com/trends/nourish-our-community.md) - [Retailer Mental Health Initiatives](https://www.trendhunter.com/trends/be-an-outsider-1.md) - [Outdoor Ecosystem Campaigns](https://www.trendhunter.com/trends/vital-ground-foundation.md) - [All-Terrain Outdoor Accessibility Programs](https://www.trendhunter.com/trends/texas-state-parks.md) - [Community Wellness-Focused Initiatives](https://www.trendhunter.com/trends/life-time-foundation.md) - [Creative Networking Tools](https://www.trendhunter.com/trends/designer-hikes.md) - [Nurse Well-Being Program Grants](https://www.trendhunter.com/trends/american-nurses-foundation.md)