# Customizable Pepperoni Pizzas Pizza Hut Made the FamiLEE Community Pizza with a TikTok Food Critic By Laura McQuarrie | Published 2024-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/familee-community-pizza References: [foodandwine](https://www.foodandwine.com/keith-lee-pizza-hut-familee-community-pizza-8634073)  [Pizza Hut](https://www.trendhunter.com/trends/foryoupizza-challenge) collaborated with Keith Lee, a [TikTok](https://www.trendhunter.com/trends/pineapple-pickle-pizza) food critic, on the FamiLEE Community Pizza, which shares a simple yet authentic pie that represents a favorite combination of flavors and textures. Beyond having an audience of more than 16 million users on TikTok, Keith Lee is a Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality winner. "Bacon and pepperoni are the only toppings I ever get on my pizza—they are my favorite," Lee said, "So when I was working with Pizza Hut to make this, it only felt right to make a pizza that I would (and do) eat all the time." This pizza is part of Pizza Hut's $12 ANY promotion, meaning that customers can get add a few more toppings and enjoy the same price. What's more, Pizza Hut and Lee are donating $50,000 to Southfield ANT and Oak Hills High School to support education and community. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 47% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Customizable-pepperoni-pizzas:** Opportunity for fast food chains to collaborate with social media influencers for new menu creations. - **Community-collaborations-in-food:** Potential for brands to engage with local communities and influencers for product development. - **Social-media-marketing-innovations:** Rise in influencer partnerships to create unique offerings and drive engagement in the food industry. ### Industries Being Reshaped - **Fast-food-restaurant-industry:** Integration of influencer collaborations to introduce personalized and trendy menu items. - **Education-support-initiatives:** Brands utilizing promotional campaigns to contribute to educational causes and community development. - **Social-media-engagement-services:** Opportunities for companies to facilitate influencer-brand partnerships and amplify social media presence in the food sector. ## Related on Trend Hunter - [Singer Pizza Collaborations](https://www.trendhunter.com/trends/crafted-flatz.md) - [Topping-Loaded Pizza Launches](https://www.trendhunter.com/trends/hut-lovers.md) - [Value-Focused Pizza Deals](https://www.trendhunter.com/trends/whats-hot.md) - [Value-Focused Pizza Menus](https://www.trendhunter.com/trends/7-deal-lovers-menu.md) - [Dedicated Pizza Crust-Focused Platforms](https://www.trendhunter.com/trends/hut-crust.md) - [Customer-Driven Pizza Menus](https://www.trendhunter.com/trends/pizza-guys-fan-favorites.md) - [Delivery Driver-Centric Pizza Ads](https://www.trendhunter.com/trends/pizza-huts-new-commercial.md) - [Personal Pizza Restaurants](https://www.trendhunter.com/trends/personal-pan-pizza-hut.md) - [Detroit-Style Fast-Food Pizzas](https://www.trendhunter.com/trends/detroit-style-pizzas.md)