# Vinegar-Based Cocktail Syrups The False Ox Brand Offers Natural Concentrated Syrups By Mishal Omar | Published 2017-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/false-ox References: [falseox](http://falseox.com/) & [startouch.thestar](http://startouch.thestar.com/screens/01ed1a38-5f34-4e2f-87ca-d11b9e3f66a8|_0.html) False Ox is a Toronto-based brand that offers "shrubs" that are based in ingredients that are much healthier than the [cocktail syrups](https://www.trendhunter.com/trends/clean-label-syrups) that are most often found on the market. The products come in syrup form and contain fruit, vinegar, sugar, herbs and spices. Its current flavors include a Raspberry Balsamic, a Strawberry Mint, a Beet and Ginger and its seasonal flavors include a Celery Jalapeno and a Grapefruit Rosemary. Each drink is based in [organic apple cider vinegar](https://www.trendhunter.com/trends/remedy-sodaly) which adds a tangy flavor and the benefits of functioning as a digestive aid that helps to detoxify the body. False Ox syrups are ideal for individuals who enjoy [cocktails (virgin or alcoholic)](https://www.trendhunter.com/trends/elevated-mixers) and would like a more health-conscious method of consuming them. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthy Cocktail Syrups:** False Ox offers natural, healthy, and organic vinegar-based cocktail syrups that cater to the rising demand for health-conscious alcohol consumption. - **Fruit and Vinegar Combinations:** Vinegar-based syrups infused with fruit and spices offer a unique and flavorful taste for the growing demand for artisanal cocktails. - **Functional Ingredients in Cocktails:** False Ox syrups highlight the use of functional ingredients like organic apple cider vinegar, which addresses the need for digestive and healthy options in cocktails. ### Where This Applies - **Cocktail and Beverage Industry:** False Ox syrups can disrupt the cocktail industry by catering to the growing demand for healthier and functional ingredients in cocktails. - **Health and Wellness Industry:** False Ox syrups can take advantage of the trend in the health and wellness industry towards natural and organic products. - **Hospitality and Food Service Industry:** False Ox syrups can find a market in the hospitality and food service industry by providing healthier and unique cocktail syrups that cater to the growing demand for one-of-a-kind cocktail experience. ## Related on Trend Hunter - [Cocktail Syrup Kits](https://www.trendhunter.com/trends/cocktail-syrup-kits.md) - [Mixologist-Quality Cocktail Syrups](https://www.trendhunter.com/trends/cheeky-cocktails-flavored-syrups.md) - [Botanically Brewed Canned Cocktails](https://www.trendhunter.com/trends/zero-proof-cocktails.md) - [Apple Cider Vinegar Beverages](https://www.trendhunter.com/trends/apple-cider-vinegar-drink1.md) - [Truffle-Infused Syrups](https://www.trendhunter.com/trends/truffle-infused-syrups.md) - [Delicious Superfood Cocktail Mixes](https://www.trendhunter.com/trends/superfood-cocktail1.md) - [Non-Alcoholic Shrub Infusions](https://www.trendhunter.com/trends/sprigster.md) - [Juicy Marmelade Aperitifs](https://www.trendhunter.com/trends/marmelade-switchel.md) - [Upcycled Cocktail Syrups](https://www.trendhunter.com/trends/clean-label-syrups.md)