# Deceptive Ad Infographics This Chart on False Advertising Delves Into Tricks Advertisers Use By Alyson Wyers | Published 2014-09-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/false-advertising References: [designtaxi](http://designtaxi.com/news/369268/Infographic-The-Art-Of-Deception-In-Advertising/) & [reviews.financesonline](http://reviews.financesonline.com/the-art-of-deceptive-advertising-reviewed/) This chart on false advertising looks at many of the techniques advertisers use to trick consumers. 'The Art of Deception in Advertising' infographic was created by FinancesOnline.com and poses the question 'Do misleading ads influence your buying decisions?' The false advertising infographic explores many industries including fast food, packaged food, hotels and resorts, fashion models and children's toys. In addition to showcasing what ads demonstrate versus reality, the chart also lists surprising tricks used to make [food look more tasty in pictures](https://www.trendhunter.com/trends/burger-kings-new-campaign) such as using motor oil instead of syrup or honey. There is also a graph on how many people in the United States still trust ads and the top 10 [least trusted advertising industries](https://www.trendhunter.com/trends/the-ordinary-x-uncommon) in America (diet products ranked first). ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Misleading Ads Awareness:** Companies could innovate with tools meant to raise awareness amongst consumers about misleading advertisements. - **Influencer Marketing Scrutiny:** Companies could innovate with ways to properly vet their influencers to avoid false advertising claims. - **Ethical Advertising:** Companies could innovate by implementing guidelines ensuring truthful and ethically responsible advertising. ### Sectors Adopting This - **Fast Food:** Fast food companies could implement new measures to display honest images of their food products in advertising and marketing campaigns. - **Packaged Food:** Companies in the packaged food industry could invest in alternative methods such as CGI to display their products, instead of traditional photoshopped images. - **Fashion Industry:** The fashion industry could explore more diverse models and body types to display their products in advertising campaigns. ## Related on Trend Hunter - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [AI Infographic Creation](https://www.trendhunter.com/trends/charts-not-chapters.md) - [Anti-Fraud Educational Ads](https://www.trendhunter.com/trends/fraud-fighters.md)