# Venice Beach Couture Campaigns The New Fall/Winter Prada Campaign is Centered in California By Riley von Niessen | Published 2017-08-04 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/fallwinter-prada-campaign References: [hypebeast](https://hypebeast.com/2017/8/prada-2017-fall-winter-editorial-ssense) & [ssense](https://www.ssense.com/en-ca/men/designers/prada) Recently, a new Fall/Winter Prada campaign was launched for 2017, which was shot in Venice Beach, California. Due to the designer brand's use of such an [iconic location](https://www.trendhunter.com/trends/back-to-the-city) that is full of vivid colors, the images that comprise the campaign make use of bright contrasts that cause viewers to linger a little longer on each one of them. Although many of the images feature simple pastel colors in the background, others show the models posing against the architecture of the Los Angeles neighborhood. Highlighted in the new Fall/Winter Prada campaign are button-up shirts, [weather-resistant coats](https://www.trendhunter.com/trends/london-a-love-affair), pleated trousers and a variety of accessories. As all of the different pieces make use of neutral colorways and simplistic designs, they can be worn for virtually any occasion. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Venice Beach Fashion Campaigns:** Fashion brands are utilizing iconic locations like Venice Beach to showcase their collections and create vibrant and contrasting imagery. - **Color-contrasting Campaigns:** Brands are creating campaigns that use bright and contrasting colors to catch viewers' attention and keep them engaged. - **Simplistic Design Collections:** Fashion brands are designing collections that feature neutral colorways and simplistic designs, allowing for versatility and usability for various occasions. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can utilize iconic locations and focus on color-contrasting campaigns to create more buzz around their products and increase engagement with customers. - **Marketing and Advertising:** Marketing and advertising agencies can offer creative solutions for fashion brands to showcase their collections using iconic locations and color-contrast campaigns. - **Photography and Design:** Photographers and designers can offer their services to fashion brands looking to create vibrant and engaging campaigns utilizing iconic locations and color contrasts. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md)