# Digital Designer Collections Vivienne Westwood's Fall/Winter 2018 Collection is Entirely Digital By Ell Smith | Published 2017-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fallwinter-2018 References: [dezeen](https://www.dezeen.com/2017/12/21/vivienne-westwood-axes-catwalk-show-favours-digital-presentation-fashion/) & [viviennewestwood](https://www.viviennewestwood.com/en-gb) In an effort to promote environmental consciousness in the world of [high-fashion design](https://www.trendhunter.com/trends/endless-runway), Vivienne Westwood opted to debut her Fall/Winter 2018 collection on a [digital platform](https://www.trendhunter.com/trends/reinventing-the-runway), rather than a traditional cat walk. The designer, who has famously staged cat walk shows over her 35-year career is setting a bold example for the rest of the fashion industry, as the designer's collections will now be displayed through [film and photographic mediums](https://www.trendhunter.com/trends/the-tiger). This move isn't surprising for Westwood, as the designer has gained a reputation for being an outspoken activist and has been credited with bringing the punk movement into mainstream fashion. To make the message unmistakable, the designer finished the announcement with a statement that read "buy less, choose well, make it last." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 90% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Digital Fashion Shows:** The trend of showcasing fashion collections through digital platforms instead of traditional catwalk shows presents opportunities for designers to reach wider audiences and reduce environmental impact. - **Film and Photography for Fashion:** The increasing use of film and photographic mediums to display fashion collections opens up new avenues for creative storytelling and visual representation of designs. - **Sustainable Fashion Advocacy:** Vivienne Westwood's emphasis on environmental consciousness and encouraging consumers to buy less and choose well reflects the growing trend of promoting sustainability in the fashion industry. ### Industries Being Reshaped - **Fashion Design:** The shift towards digital fashion shows and the use of film and photography provide opportunities for designers to experiment with innovative presentation formats and showcase their designs to a global audience. - **Film and Photography Production:** The demand for high-quality film and photographic content in the fashion industry is increasing, creating disruptive innovation opportunities for production companies to specialize in this niche market. - **Sustainable Fashion:** Vivienne Westwood's advocacy for sustainable fashion opens up opportunities for brands and companies to develop eco-friendly and socially responsible practices in the industry. ## Related on Trend Hunter - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md)