# Fall-Themed Makeup Offerings Hourglass Cosmetics Has Released New Products for the Season By Ell Smith | Published 2020-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fallthemed-makeup References: [hypebae](https://hypebae.com/2020/8/hourglass-cosmetics-at-night-collection-blush-lipstick-lip-oil-makeup-vegan-creulty-free-release) & [hourglasscosmetics](https://www.hourglasscosmetics.com/) Summer is in full swing but that is not stopping [Hourglass](https://www.trendhunter.com/trends/unreal-liquid-blush) Cosmetics from releasing its fall-themed makeup, getting consumers excited about the prospect of changing seasons and new color arrivals. Perfect for fall, this line dubbed 'At Night' is full of [deep reds, pinks and purples](https://www.trendhunter.com/trends/rouge-noir). The all-encompassing line offers something for everyone, retailing blushes, lipstick and a lip oil. What's most exciting about this line is the fact that its vegan-friendly and cruelty-free, presenting the conscious consumer with a more ethical cosmetic offering. Moreover, the lip oil serves as more of a treatment than a product, featuring 14 different essential oils that will leave one's skin feeling well moisturized and smooth, creating the perfect palette for the rest of the lip application. Image Credit: Hourglass Cosmetics ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 27% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Vegan-friendly Cosmetics:** The release of Hourglass Cosmetics' fall-themed line 'At Night' presents an opportunity for brands to tap into the growing demand for vegan and cruelty-free cosmetic products. - **Ethical Beauty:** Hourglass Cosmetics' commitment to being cruelty-free and vegan-friendly highlights the need for other cosmetics brands to prioritize ethical and sustainable practices in their product offerings. - **Skin-nourishing Lip Treatments:** The introduction of Hourglass Cosmetics' lip oil, featuring 14 different essential oils, opens up possibilities for innovative lip treatments that provide both color and skin moisturization. ### Where This Applies - **Cosmetics:** The release of Hourglass Cosmetics' fall-themed makeup line demonstrates the potential for innovation and disruption in the cosmetics industry, particularly in the realm of ethical and vegan-friendly products. - **Beauty:** Hourglass Cosmetics' commitment to ethical and sustainable practices indicates the need for greater focus on conscious beauty within the beauty industry. - **Skincare:** The introduction of Hourglass Cosmetics' lip oil as a treatment product suggests opportunities for the skincare industry to expand its offerings with lip moisturization solutions. ## Related on Trend Hunter - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Autumnal Liquid Lip Balms](https://www.trendhunter.com/trends/pout-hero.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Clairvoyance-Inspired High-End Makeup Capsules](https://www.trendhunter.com/trends/clairvoyance-makeup.md) - [High-End Holiday Makeup Capsules](https://www.trendhunter.com/trends/chanel-holiday-2025-makeup.md)