# Fall-Themed Hard Seltzers PRESS Launched the New Limited-Edition Apple Cinnamon Hard Seltzer By Grace Mahas | Published 2019-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fallthemed-hard-seltzer References: [bevindustry](https://www.bevindustry.com/articles/92354-apple-cinnamon-press-hard-seltzer) & [enjoypress](https://enjoypress.com/) PRESS Premium Alcohol Seltzer, the largest independent alcohol seltzer brand and only woman-owned, recently announced the launch of its new, fall-themed hard seltzer in the Apple Cinnamon flavor. The Apple Cinnamon hard seltzer is the perfect drink to relax and unwind with this fall. The drink features [all-natural ingredients](https://www.trendhunter.com/trends/natural-alcoholic-beverages) and the hard seltzer's juicy apple notes are complemented with robust hints of cinnamon for a delicious and invigorating beverage. The crisp and refreshing beverage boasts a 4 percent alcohol-by-volume content while only containing 110 calories per serving for a lightweight and guilt-free experience. It has long been customary to release [fall-themed beverages](https://www.trendhunter.com/trends/hop-wtr-spiced-apple) around this time of year, and PRESS' new Apple Cinnamon hard seltzer combines customers' appetite for autumn flavors with the increasing popularity of alcoholic seltzers. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Fall-themed Beverages:** Opportunity to create unique and seasonal beverage offerings to cater to customers' desire for autumn flavors. - **Alcoholic Seltzers:** Potential to capitalize on the growing popularity of alcoholic seltzers by introducing innovative flavors and ingredients. - **Low-calorie Alcoholic Drinks:** Disruptive innovation opportunity to develop low-calorie beverages that provide guilt-free indulgence without compromising flavor. ### Sectors Adopting This - **Beverage Industry:** The launch of fall-themed hard seltzers highlights a trend within the beverage industry to diversify product offerings and capture seasonal demand. - **Alcohol Industry:** The rise of alcoholic seltzers presents an opportunity for the alcohol industry to tap into the growing market for refreshing and low-calorie beverages. - **Health and Wellness Industry:** The demand for low-calorie alcoholic drinks aligns with the wellness trend, opening avenues for collaboration between the alcohol and health industries. ## Related on Trend Hunter - [Sparkling Cinnamon Spice Beverages](https://www.trendhunter.com/trends/spindrift-spiced-apple-cider.md) - [Juicy Fall-Inspired Alcoholic Beverages](https://www.trendhunter.com/trends/simply-spiked-cranberry.md) - [Low-Calorie Seltzer Variety Packs](https://www.trendhunter.com/trends/seltzer-variety-pack.md) - [Fall Spice Apple Ciders](https://www.trendhunter.com/trends/fall-spice-apple-cider.md) - [Autumnal Spiced Apple Waters](https://www.trendhunter.com/trends/spiced-apple.md) - [Autumnal THC Seltzers](https://www.trendhunter.com/trends/craft-cannabis-soda.md) - [Apple Cinnamon Sparkling Water](https://www.trendhunter.com/trends/apple-cinnamon-sparkling-water.md) - [Seasonal Apple-Based Drinks](https://www.trendhunter.com/trends/apple-forward-beverages.md) - [Fall-Inspired Energy Drink Flavors](https://www.trendhunter.com/trends/crisp-apple-sparkling-energy.md)