# White House Viral Videos Jimmy Fallon and Michelle Obama Square Off in a Fitness Challenge By Rebecca Byers | Published 2012-02-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fallon-and-michelle-obama References: [youtu.be](http://youtu.be/KctQAm7zlXA) & [facebook](https://www.facebook.com/everythingYNTK) In a hilarious video that debuted on Late Night with Jimmy Fallon, Fallon and Michelle Obama face off in an [Olympic-style fitness challenge](https://www.trendhunter.com/trends/worlds-toughest-mile) in order to promote the First Lady's national exercise campaign 'Let's Move.' The hilarious video, filmed at the [White House](https://www.trendhunter.com/trends/joeunary), features Fallon and Michelle Obama competing in a series of challenges including a stair race, pushups, a tug-of-war, a potato sack race and dodgeball. The First Lady recently announced an anniversary tour for the Let's Move initiative, which encourages [healthy living](https://www.trendhunter.com/trends/dynamic-campaign) and is aimed at fighting childhood obesity by visiting schools across America. The fun clip is one in a series of media appearances Mrs Obama will be making in order to promote the important message. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 27% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Viral Videos:** Disruptive innovation opportunities include creating engaging and shareable content to promote products or messages. - **Fitness Challenges:** Disruptive innovation opportunities include developing interactive fitness platforms or gamifying exercise to encourage healthy lifestyles. - **Health Initiatives:** Disruptive innovation opportunities include creating innovative solutions to combat childhood obesity and promote healthier lifestyles. ### Industries Being Reshaped - **Entertainment:** Disruptive innovation opportunities include incorporating interactive elements in TV shows, leveraging popular hosts to engage audiences. - **Health and Wellness:** Disruptive innovation opportunities include developing new technologies or services to promote healthier lifestyles and combat obesity. - **Education:** Disruptive innovation opportunities include creating interactive educational materials or programs that promote healthy living and fitness in schools. ## Related on Trend Hunter - [Empowering Fitness Campaigns](https://www.trendhunter.com/trends/mother-fitness.md) - [5-Minute Fitness Animations](https://www.trendhunter.com/trends/activate-by-the-body-coach.md) - [Playful Dinner-Inspired Challenges](https://www.trendhunter.com/trends/mrs-ts-pierogies.md) - [Family Fitness-Friendly Programs](https://www.trendhunter.com/trends/family-fitness.md) - [Gamified Office Worker Exercises](https://www.trendhunter.com/trends/crouch-beat.md) - [Parent-Friendly Workout Plans](https://www.trendhunter.com/trends/exercises-for-parents.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Protein-Based New Year Collabs](https://www.trendhunter.com/trends/premier-protein-x-michelle-buteau.md)