# Vibrant Sophisticate Shoots Vogue Australia's 'Falling in Love Again' Editorial Stars Joan Smalls By Meghan Young | Published 2012-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/falling-in-love-again References: [fashiongonerogue](http://fashiongonerogue.com/joan-smalls-kai-z-feng-vogue-australia-april-2012/) & [vogue.au](http://www.vogue.com.au/) Reprising her spot on the cover of [Vogue](https://www.trendhunter.com/trends/no-rules-club) Australia's May 2012 issue for the second time, model Joan Smalls is a stunning sophisticate in the accompanying editorial titled 'Falling in Love Again.' Shot by New York-based photographer Kai Z Feng with art direction by Paul Meany, the cover shoot is all about [elegant street style](https://www.trendhunter.com/trends/knys-fall-2025) for the posh persona. The Falling in Love Again cover shoot was styled by fashion editor Naomi Smith. The Puerto Rican beauty is timeless in [retro-inspired outfits](https://www.trendhunter.com/trends/studio-nicholson-fw25) from fashion houses such as of Proenza Schouler, Tom Ford, Jil Sander and Nina Ricci. Her slicked-back bob by hairstylist Roberto Di Cuia and plum lip by makeup artist Jessica Nedza give the ladylike ensembles a subtle edge. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Elegant Street Style:** Disruptive innovation opportunity: Create a platform that connects street style enthusiasts with local designers and boutiques to promote unique, fashion-forward looks. - **Retro-inspired Fashion:** Disruptive innovation opportunity: Develop a sustainable fashion brand that specializes in creating modern interpretations of retro styles using eco-friendly materials and manufacturing processes. - **Timeless Beauty:** Disruptive innovation opportunity: Introduce a personalized beauty subscription service that curates and delivers high-quality, timeless beauty products tailored to individual preferences and needs. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Implement augmented reality technology in physical retail stores to provide customers with a virtual try-on experience for clothes and accessories. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop a circular fashion system that enables customers to easily rent, exchange, or recycle clothing items, reducing waste and promoting a more sustainable fashion industry. - **Beauty Subscription:** Disruptive innovation opportunity: Use artificial intelligence and machine learning algorithms to create a personalized beauty subscription service that continually adapts to changing beauty trends and customer preferences. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md)