# Falling Fashionably From Buildings Agyness Deyn for Fall 2008 Pop Magazine By Pearl | Published 2008-10-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/falling-fashion-shoot-agyness-deyn-for-fall-2008-pop-magazine References: [thephotographylink](http://www.thephotographylink.com/archives/490) Earlier this year, TrendHunter.com reported on the naked falling photographs of UK model Agyness Deyn. The photographer, Ryan McGinley, shot Agyness and two stunt men jumping from five stories and landing on a giant crash mat. Well, the photographs made it into the fall issue of POP magazine, which is entitled "Feeling Falling". The pictures shown here are with a *clothed* Agyness. McGinley was inspired from an old photograph dating back to the 1950's of kids falling from a fire escape. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 77% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Naked Falling Photographs:** Opportunity to disrupt traditional fashion photography by embracing unique and provocative concepts like naked falling photographs. - **Photographer-inspired Fashion Shoots:** Opportunity to collaborate with artists from different disciplines to create fashion shoots that push boundaries and evoke powerful emotions. - **Revival of Vintage Inspiration:** Opportunity to revive and reinterpret vintage ideas and aesthetics for a contemporary audience. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunity lies in exploring unconventional and boundary-pushing concepts in fashion photography. - **Art and Fashion Collaboration:** Opportunity to bridge the gap between art and fashion by collaborating with artists from various disciplines for fashion shoots. - **Vintage Fashion:** Disruptive innovation opportunity to tap into the growing demand for vintage-inspired fashion by reimagining and reinterpreting classic styles for the modern consumer. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)