# Surrealist Fashion Film Promotions Prada Animates 2008 Fall Collection By lourdes sanchez bayas | Published 2008-09-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fallen-shadows-an-animated-film-about-pradas-2008-fall-collection References: [fashionologie](http://www.fashionologie.com/1988816) & [vogue](http://www.vogue.co.uk/news/daily/080910-prada-screens-fallen-shadows.aspx) In a unique promotional twist, [Prada](https://www.trendhunter.com/trends/galleria-handbag) presented its Fall 2008 collection with “Fallen Shadows,” a very surreal, quaint and sedate animated short film which was screened in front of a very exclusive crowd in New York City on September 10th, 2008. [Vogue](https://www.trendhunter.com/trends/united-flags-of-fashion) invokes the influence of giants of Surrealism in the making of this short film, displaying shades of Luis Buñuel, Salvador Dali and Marcel Duchamp throughout. I would also throw Belgian Surrealist master René Magritte’s dreamlike vision in the mix as well. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 28% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Surrealist Fashion Films:** There is a growing trend of using surreal and artistic films to promote fashion collections, providing an opportunity for fashion brands to experiment with creative storytelling. - **Animated Fashion Films:** Promoting fashion collections through animated films is a unique and disruptive trend, allowing fashion brands to showcase their collections in new and exciting ways. - **Artistic Collaborations in Fashion Industry:** Companies can collaborate with different art industries such as cinematography to create unique and unforgettable marketing campaigns. ### Industries Being Reshaped - **Fashion:** The fashion industry can take advantage of this trend to create more immersive and impactful promotions, using artistic and creative storytelling to showcase their collections. - **Film Production:** The film industry can leverage the growing demand for unique and experimental fashion films, creating opportunities for studios to work with fashion brands to create content for marketing purposes. - **Art:** The trend of including art in marketing offers new opportunities for the intersection of fashion and art allowing both industries to collaborate on artistic projects. ## Related on Trend Hunter - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)