# Pillowy Autumnal Brews This Fall Pale Ale from New Belgium Brewing is Hop-Infused By Rebecca Byers | Published 2015-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fall-pale-ale References: [newbelgium](http://www.newbelgium.com/beer/detail.aspx?id=84b6fd56-350d-4c92-86fd-85eee4301211) Infused with both Cascade and [Amarillo](https://www.trendhunter.com/trends/aji-amarillo-seasoning) hops, the [Tour de Fall Pale Ale](https://www.trendhunter.com/trends/noodles-co-taste-tour) is a sublime autumnal beer on offer from Colorado-based [New Belgium Brewing](https://www.trendhunter.com/trends/mountain-time-lager). The deep amber brew is one of the brewery's seasonal beers that gives you another thing to look forward to this fall. The medium-bodied brew is a temperate fall option if you are looking for a beer that is balanced in terms of sweetness and bitterness. This unique fall pale ale is a branded to tout some of the craft brewery's passions, like cycling culture. Each year, the microbrewery hosts a traveling bike-centered festival titled 'Tour de Fat,' which celebrates cycling as a safe and sustainable alternative method of transportation for people of all ages. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hop-infused Beers:** New Belgium Brewing's Tour de Fall Pale Ale showcases the trend of infusing beers with different hop varieties, providing a unique flavor experience. - **Seasonal Craft Beers:** The release of New Belgium Brewing's Tour de Fall Pale Ale highlights the trend of breweries creating seasonal offerings to cater to changing consumer preferences. - **Branded Cultural Festivals:** The 'Tour de Fat' festival organized by New Belgium Brewing demonstrates the trend of breweries creating branded cultural events to engage with their target audience. ### Industries Being Reshaped - **Craft Brewing:** Craft breweries like New Belgium Brewing are at the forefront of innovation in creating hop-infused, seasonal beers that appeal to niche consumer segments. - **Beverage Manufacturing:** The trend of creating unique, seasonal brews like New Belgium Brewing's Tour de Fall Pale Ale presents opportunities for beverage manufacturers to tap into the growing craft beer market. - **Event Planning and Marketing:** The success of New Belgium Brewing's 'Tour de Fat' festival showcases the potential for event planning and marketing companies to collaborate with breweries in creating branded cultural events. ## Related on Trend Hunter - [Aromatic Pumpkin Ales](https://www.trendhunter.com/trends/pumpkin-ales.md) - [Seasonal Vanilla-Inspired Beers](https://www.trendhunter.com/trends/vanilla-caramel-amber.md) - [Pumpkin Latte Blonde Beers](https://www.trendhunter.com/trends/latte-blonde-beer.md) - [Autumnal Pumpkin Ales](https://www.trendhunter.com/trends/pumpkin-ale.md) - [Autumnal Dog-Friendly Brews](https://www.trendhunter.com/trends/pumpkin-spice-busch-dog-brew.md) - [Beer-Cider Hybrids](https://www.trendhunter.com/trends/apple-crisp-ale.md) - [Peach Cobbler Wheat Ales](https://www.trendhunter.com/trends/wheat-ales.md) - [Northwest-Inspired Pale Ales](https://www.trendhunter.com/trends/belgian-pale-ale.md) - [Deftly Balanced Oktoberfest Lagers](https://www.trendhunter.com/trends/oktoberfest-lager.md)