# Jewel-Toned Fall Lingerie True&Co;. Launches a Collection Inspired by Whimsical Witches and Nature By Meghan Young | Published 2014-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fall-lingerie References: [fashiongonerogue](http://www.fashiongonerogue.com/trueco-lingerie-launches-fall-2014-collection/) & [trueandco](https://trueandco.com/) The fall lingerie featured in the latest True&Co. 2014 collection is surprisingly inspired by [witches](https://www.trendhunter.com/trends/wicked-collection). This is surprising because there is nothing dark or edgy about the looks. As though a combination between a grown-up Hermione Granger and Glinda the Good Witch, the fall lingerie looks are very feminine and colorful, in a rich, jewel toned sort of way. Not to mention that the fall lingerie is captured in a big open field, that gives the line a refreshing and innocent vibe. Fashion Gone Rogue writes, "The label has helped fit over one million women and uses the data to help make the most [comfortable bras](https://www.trendhunter.com/trends/feather-lace) and help customers find their perfect size and fit." With this in mind, the fall lingerie would suit any woman. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Jewel-toned Lingerie:** Opportunity for disruptive innovation in the lingerie industry by offering colorful and vibrant options inspired by different themes. - **Whimsical Fashion:** Disruptive innovation opportunity in the fashion industry by incorporating whimsical and fantasy-inspired elements into clothing collections. - **Data-driven Fit:** Opportunity for disruptive innovation in the lingerie industry by using customer data to create comfortable and well-fitting garments. ### Who This Affects Most - **Lingerie:** Opportunity for disruptive innovation in the lingerie industry by offering colorful and vibrant options inspired by different themes. - **Fashion:** Disruptive innovation opportunity in the fashion industry by incorporating whimsical and fantasy-inspired elements into clothing collections. - **Data Analytics:** Opportunity for disruptive innovation in the data analytics industry by utilizing customer data to improve product design and fit. ## Related on Trend Hunter - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Dessert-Hued Underwear Ranges](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Festive Organic Cotton Intimates](https://www.trendhunter.com/trends/cou-cou-holiday.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md)