# Relaxed Road Trip Lookbooks Altru Apparel's Fall Fashion Collection Expresses 'Easy Coast' Living By Laura McQuarrie | Published 2014-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fall-fashion-collections References: [altruapparel](http://www.altruapparel.com/pages/the-holiday-lookbook) & [altruapparel](http://www.altruapparel.com/collections/the-holiday-collection) This year's Holiday/Fall fashion collection from Altru Apparel takes inspiration from a road trip up the Pacific Coast Highway to the Big Sur. On the trip up the coast, Altru Apparel describes it was on a mission to "Find a wave, or make one." The collection is all about easy vibes, good times, embracing adventure and this easy Californian attitude is woven into garments like printed tees, hoodies, jackets, hats and pants. Graphic elements on the articles of clothing reference [easy living on the road](https://www.trendhunter.com/trends/travel-diaries-collection) with images of the seaside, road signs, animals and [vibrant tribal patterns](https://www.trendhunter.com/trends/lazy-daze-collection) that suggest a more relaxed pace of life. This collection from Altru Apparel is not only a celebration of life on the East Coast, it's about living on the Easy Coast. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 66% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fall Fashion Collection:** Disruptive Innovation Opportunity: Embrace sustainable materials and manufacturing processes to create a more eco-friendly and conscious collection. - **Printed Tees:** Disruptive Innovation Opportunity: Incorporate customizable digital printing technology to offer personalized and on-demand designs to customers. - **Vibrant Tribal Patterns:** Disruptive Innovation Opportunity: Utilize augmented reality (AR) integration in clothing to create interactive patterns and designs that enhance the overall consumer experience. ### Where This Applies - **Fashion Retail:** Disruptive Innovation Opportunity: Integrate artificial intelligence (AI) in fashion retail to provide personalized styling recommendations and virtual fitting rooms. - **Apparel Manufacturing:** Disruptive Innovation Opportunity: Adopt 3D printing technology for apparel manufacturing to streamline production, reduce waste, and enable customized designs. - **Digital Printing Services:** Disruptive Innovation Opportunity: Explore blockchain technology to ensure transparency and accountability in the digital printing process, enhancing trust and efficiency. ## Related on Trend Hunter - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [California-Inspired Apparel Drops](https://www.trendhunter.com/trends/boys-lie-license-plate.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Coastal-Inspired Activewear Launches](https://www.trendhunter.com/trends/set-actives-new-drop.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md)