# 1930s-Inspired Fall Fashion The Fall 2020 H&M Collection Uses All Recycled Materials By Laura McQuarrie | Published 2020-09-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fall-2020-hm-collection References: [bustle](https://www.bustle.com/style/hm-fall-2020-collection-recycled-materials) & [about.hm](https://about.hm.com/news/general-news-2020/h-m-s-fall-fashion-2020-collection-showcases-the-beauty-of-recyc.html) The Fall 2020 [H&M](https://www.trendhunter.com/trends/hm-2) Collection is an eight-piece fashion capsule that focuses on the use of all [recycled materials](https://www.trendhunter.com/trends/clara-cashmere-cardigan) and design details that reference 1930s style. The vintage-inspired [Fall fashion collection](https://www.trendhunter.com/trends/hm-x-glenn-martens) includes ruffles, puffed sleeves and lace insets, jacquard, and as H&M describes, the collection shares "vintage silhouettes with a fashion-forward modernity in dress lengths that range from mini to maxi and a full-length double-breasted coat." The sustainably designed fashion collection supports H&M's mission of using only recycled and sustainably sourced materials by 2030, and this collection makes the most of materials like recycled polyester, recycled nylon, recycled wool from textile waste, alongside other eco-friendly materials. Fashion fans will appreciate that the H&M Fall Fashion 2020 collection reinterprets vintage styles for today with twist that focuses on recycled material use. Image Credit: H&M ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 95% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** Opportunity for businesses to focus on using recycled and eco-friendly materials in fashion collections. - **Vintage-inspired Fashion:** Disruptive innovation opportunity to reinterpreting vintage styles with a modern twist. - **Sustainable Sourcing:** Businesses can explore using only recycled and sustainably sourced materials in their fashion collections. ### Sectors Adopting This - **Fashion Retail:** Opportunity for fashion retailers to incorporate recycled materials and vintage-inspired fashion into their collections. - **Textile Manufacturing:** Disruptive innovation opportunity for textile manufacturers to produce eco-friendly materials and fabrics. - **Sustainability Consulting:** Opportunity for sustainability consultants to help fashion brands transition to using recycled and sustainable materials. ## Related on Trend Hunter - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)