# Agent Provocateur Iris Strubegger Incites Fashionable Envy in Bergdorf Goodman Magazine By Marissa Liu | Published 2009-09-08 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/fall-2009-collections-magazine References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/09/bergdorf-goodman-iris-strubegger-by-sanchez-mongiello/#more-11941) & [bergdorfgoodman](http://www.bergdorfgoodman.com/) Austrian model Iris Strubegger provokes the fashionable masses to flock to Bergdorf Goodman in their highly anticipated Fall 2009 collections magazine. Shot by photographers Sofia Sanchez and Mauro Mongiello, Strubegger is caught looking très chic along the haunting streets of Paris. The luxury retailers' Fall 2009 Collections Magazine shoot is entitled 'Provacateur' and features structured and strong-shouldered clothing from [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale), [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign), Akris, [Dior](https://www.trendhunter.com/trends/diors-2024-collection) and many more. **Implications** - Paris is an excellent location to consider when shooting a fashion campaign; however, it has frequently been used by numerous designers in the past. Companies that think of more exotic locations that have flown under the radar of mass culture will help themselves differentiate from competitors. Businesses within varying industries can benefit from utilizing refreshing scenery, as visuals are important to consumers even outside of the fashion industry. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 54% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Exotic Location Shoots:** Companies can differentiate from competitors by choosing more unique and less explored locations for fashion campaigns. - **Refreshing Scenery:** Utilizing visually appealing surroundings can attract consumers in various industries, not just fashion. - **Differentiation Through Visuals:** Businesses can stand out by utilizing stunning visuals, even outside of the fashion industry. ### Sectors Adopting This - **Fashion:** Fashion companies can benefit from choosing exotic locations for their campaigns. - **Travel and Tourism:** The travel industry can promote less explored locations as appealing destinations for photography and film. - **Hospitality:** Hotels and resorts can attract customers by offering visually enticing surroundings for various events and productions. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)