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# Athletic Training Eyewear
'FalconFrames' Track Eye Movement During Visual Training

By Michael Hemsworth | Published 2023-08-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/falconframes
References: [newatlas](https://newatlas.com/sports/falconframes-athletes-vision/) & [evolutionoptiks](https://www.evolutionoptiks.com/taking-the-game-to-new-heights/)

![Athletic Training Eyewear](https://cdn.trendhunterstatic.com/thumbs/513/falconframes.jpeg)

The 'FalconFrames' are a smart eyewear style being engineered in partnership with the [John McEnroe Tennis Academy](https://www.trendhunter.com/trends/ethos-technologies) as an intelligent accessory for athletes to incorporate into their training.

The eyewear is being made by OcuRay, a division of [Evolution Optiks](https://www.trendhunter.com/trends/fun88-india), and is equipped with a strip of LEDs along the bottom rim and the sides along with two [gaze-tracking sensors](https://www.trendhunter.com/trends/eyetracking-solution). These features will work together to help users perform visual skills-building activities through the app on a Bluetooth-connected smartphone.

Evolution Optiks ECO Raul Mihali commented on the capabilities of the 'FalconFrames' saying, "Can you see an object 90 degrees to your right while you are looking straight ahead? How soon? How precisely? The device can then determine how fast you respond to a stimuli, and how precisely you can locate it in real time."

Image Credit: Evolution Optiks

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 56% | Activity: 63% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Smart Eyewear:** The 'FalconFrames' are a smart eyewear style being engineered in partnership with the John McEnroe Tennis Academy as an intelligent accessory for athletes to incorporate into their training.
- **Gaze-tracking Technology:** The 'FalconFrames' are equipped with gaze-tracking sensors that work together with LEDs to help users perform visual skills-building activities through a smartphone app.
- **Visual Training:** The 'FalconFrames' enable athletes to engage in visual skills-building activities to enhance their performance and responsiveness to stimuli in real time.

### Industries Being Reshaped

- **Sports Equipment:** The 'FalconFrames' provide a disruptive innovation opportunity for the sports equipment industry by incorporating smart eyewear into athletes' training routines.
- **Health and Wellness:** The 'FalconFrames' offer a disruptive innovation opportunity for the health and wellness industry by integrating gaze-tracking technology into visual training for athletes.
- **Technology and Wearables:** The 'FalconFrames' present a disruptive innovation opportunity for the technology and wearables industry by combining smart eyewear with smartphone connectivity for visual training purposes.

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