# Outlined Bake Dish Branding Falcon Enamelware Packaging Employs the Simplicity of its Plate Design By Amelia Roblin | Published 2011-11-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/falcon-enamelware-packaging References: [lovelypackage](http://lovelypackage.com/falcon-enamelware/#more-23946) & [morsestudio](http://www.morsestudio.com/) Realistic renditions of products on their boxes is a popular labeling practice, although Falcon Enamelware packaging takes a slightly different approach by simplifying the image of its minimal appearance even more to illustrate a lovely visual charm. The iconic line of [plates, bowls, platters and baking dishes](https://www.trendhunter.com/trends/great-jones-introduced) is well recognized as each piece embodies a soft sculptural quality with the familiar blue rim painted around the bright white ceramic. There is a quiet sophistication to the look of the crockery that the Morse Studio team smartly decided to emphasize. The designers took this picture of a white round-cornered rectangle with a classic blue outline, essentially the appearance of the pie dish from above. They applied this image to the top of the [cardboard Falcon Enamelware packaging](https://www.trendhunter.com/trends/good-to-read) to communicate a timeless modest magnificence. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 88% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Minimal Branding:** Simplifying product images to showcase a minimalist design aesthetic creates a visually appealing packaging trend. - **Soft Sculptural Quality:** Emphasizing the soft sculptural quality of products through packaging design taps into the trend of celebrating organic and natural forms. - **Timeless Magnificence:** Communicating a sense of timeless elegance and sophistication through packaging design provides an opportunity for luxury branding. ### Where This Applies - **Home Decor:** The minimalist branding trend in packaging design can be applied to home decor products, creating a modern and chic appeal. - **Kitchenware:** Highlighting the soft sculptural quality of kitchenware through packaging design opens disruptive innovation opportunities in the kitchenware industry. - **Luxury Goods:** Using packaging design to convey timeless magnificence allows luxury goods brands to stand out and create an exclusive appeal in the market. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md)