# Falafel Women Revolution? Middle Eastern Resturant Ads By Ayman | Published 2008-02-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/falafel-revolution References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/02/falafel-revolution.html) & [torontoplus](http://www.torontoplus.ca/bars_restaurants/ghazale_restaurant/1061525) Ghazale Restaurant, a Canadian-based [Middle Eastern resturant](https://www.trendhunter.com/trends/east-tea-can-express) has rolled an interesting ad campaign. With slogans like, 'Shwarmas just like dad used to make, cus mom wasn't allowed to,' 'Now serving women,' and 'The only thing better than [two falafels](https://www.trendhunter.com/trends/spicy-falafel-pocket) is three wives.' I am confused as to what the message (if any)really is. Are they celebrating women liberation or promoting multiple-wives? In any case, I digg the style of the ads which were concocted by [Cossette Communications](https://www.trendhunter.com/trends/mcdonalds-campaign-1) advertising agency, Toronto, Canada. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 74% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Middle Eastern Restaurant Ads:** Disruptive innovation opportunity: Create unorthodox ads that challenge traditional norms and spark conversations about cultural identity. - **Celebrating Women Liberation:** Disruptive innovation opportunity: Develop progressive marketing campaigns that empower women and break stereotypes in the food industry. - **Controversial Advertising Strategies:** Disruptive innovation opportunity: Explore unconventional marketing tactics that provoke curiosity and generate buzz for restaurants. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Revolutionize the advertising industry by pushing boundaries and creating thought-provoking campaigns. - **Food and Beverage:** Disruptive innovation opportunity: Redefine traditional food marketing by embracing diversity, inclusivity, and social progress through messaging and branding. - **Restaurant:** Disruptive innovation opportunity: Embrace controversial advertising approaches to stand out in a crowded restaurant industry and attract attention from a broader audience. ## Related on Trend Hunter - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Chef-Crafted Mediterranean Menus](https://www.trendhunter.com/trends/yalla-falafel.md) - [Griddle-Finished Baked Falafels](https://www.trendhunter.com/trends/griddlefinished-baked-falafel.md) - [Silly Restaurant Chain Ads](https://www.trendhunter.com/trends/german-doner-kebab.md) - [Falafel Bagel Sandwiches](https://www.trendhunter.com/trends/bagel-ambassador-sandwich.md) - [Hilarious Shawarma Soccer Ads](https://www.trendhunter.com/trends/ad-for-osmows.md) - [Fiery Jalapeño-Infused Falafels](https://www.trendhunter.com/trends/new-spicy-falafel.md) - [Empowering Self-Care Pizza Ads](https://www.trendhunter.com/trends/food-women-selfcare-pizza.md)