# Vegetarian-Friendly Falafel Burgers The Falafel Burger from Umami Burger is Completely Meat-Free By Katherine Pendrill | Published 2016-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/falafel-burger References: [chewboom](http://www.chewboom.com/2016/04/15/umami-burger-introduces-new-falafel-burger/) & [umamiburger](https://www.umamiburger.com/blog/introducing-our-new-veggie-burger/) Umami Burger recently added a [vegetarian-friendly option](https://www.trendhunter.com/trends/aw-canada) to its menu in the form of the new Falafel Burger. With more consumers looking to cut back on their meat consumption, this burger is likely to appeal to vegetarians and non-vegetarians alike. The new Falafel Burger gives consumers a delicious way to enjoy a [popular Mediterranean dish](https://www.trendhunter.com/trends/greek-halloumi-wrap) in the form of a hearty burger. The burger itself features a falafel patty stuffed with beet-infused couscous. The patty is then topped with a host of fresh ingredients, including lettuce, tomato, avocado, pickled red onion and tangy tzatziki sauce. The colorful toppings not only taste great, but also make the burger an [Instagram](https://www.trendhunter.com/trends/mcdonalds-wedding)-worthy dish. The vegetarian-friendly burger is available exclusively at the chain's Wicker Park location in Chicago and the Williamsburg and 6th Ave. location in New York City. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 26% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Rise of Vegetarianism:** The increasing number of vegetarians and flexitarians presents an opportunity for more restaurants to offer meat-free options on their menus - **Mediterranean Fusion:** The fusion of Mediterranean flavors with popular fast food dishes could be a disruptive innovation for the food industry. - **Instagrammable Cuisine:** Social media users' obsession with aesthetically pleasing food presents an opportunity for restaurants to create visually appealing dishes. ### Industries Being Reshaped - **Fast Food:** The fast food industry could benefit from adding more vegetarian and plant-based options as more consumers look to reduce their meat consumption. - **Restaurant Industry:** The restaurant industry can take advantage of the popularity of Mediterranean cuisine by incorporating those flavors into more menu options. - **Foodservice Industry:** The foodservice industry can leverage the trend of Instagrammable cuisine by creating visually appealing dishes that will attract more customers. ## Related on Trend Hunter - [Umami Mushroom Patties](https://www.trendhunter.com/trends/the-actual-truffle-burger.md) - [Umami Vegan Burgers](https://www.trendhunter.com/trends/plant-based-salmon-burger.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Griddle-Finished Baked Falafels](https://www.trendhunter.com/trends/griddlefinished-baked-falafel.md) - [Chickpea Masala Veggie Burgers](https://www.trendhunter.com/trends/chickpea-masala-veggie-burger.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Crispy-Fried Zucchini Burgers](https://www.trendhunter.com/trends/zucchini-star.md) - [Crispy Vegan Fish Burgers](https://www.trendhunter.com/trends/vegan-fish-burger.md) - [Plant-Derived Smash Burgers](https://www.trendhunter.com/trends/delicious-smash-burger.md)