# Homeless Hotel Bookings Faktum Newspaper Created an Interactive Social Campaign to Raise Awareness By Jessica Marren | Published 2013-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/faktum-newspaper References: [adverblog](http://www.adverblog.com/2013/04/28/faktum-hotels-a-boutique-hotel-approach-to-help-the-homeless/) Faktum Newspaper created Faktum Hotels as a clever and creative campaign to [raise awareness](https://www.trendhunter.com/trends/soles4souls-canada) about the high number of homeless and socially vulnerable people living in Gothenburg, Sweden. There are 3,400 people currently struggling to live and survive in Gothenburg so Forsman and Boderfors created Faktum Hotels as a way to spread the message to the public. Faktum newspaper created this cheeky campaign and marketed it flawlessly to the public. It allows people to [book a stay](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes) at one of the many unsafe and undesirable places where the [homeless people around the city](https://www.trendhunter.com/trends/the-makeshift-traveler-backpack) are forced sleep. For ten dollars you can reserve your spot on a park bench or in an abandon, dilapidated building. The money that you pay when booking a figurative stay with Faktum Hotels goes towards the street paper Faktum and their work towards helping the homeless. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 7% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Interactive Social Campaigns for Social Awareness:** Creating interactive social campaigns can help raise awareness about societal issues. - **Creative Marketing Strategies:** Incorporating creativity and cleverness in marketing strategies can attract more attention and engagement from the public. - **Socially Responsible Business:** Supporting social causes and the less fortunate can improve a business's reputation and attract socially conscious consumers. ### Where This Applies - **Publishing:** Publishing companies can use their platform to create unconventional campaigns to amplify their message and increase social awareness. - **Hospitality:** Hotels can partner with social initiatives to offer lodging for the homeless within their communities. - **Nonprofit:** Nonprofit organizations can collaborate with businesses to create programs that support social causes and provide solutions for societal issues. ## Related on Trend Hunter - [Emergency Refuge Shelter Replicas](https://www.trendhunter.com/trends/emergency-refuge-shelter.md) - [Housing Crisis Presentation Campaigns](https://www.trendhunter.com/trends/real-life-roomsets.md) - [Living Condition Awareness Dollhouses](https://www.trendhunter.com/trends/unwelcome-home.md) - [Playful Hotel Campaigns](https://www.trendhunter.com/trends/bwh-hotels.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Homelessness Metaverse Campaigns](https://www.trendhunter.com/trends/metaverse-campaign.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [One-Star Hotel Installations](https://www.trendhunter.com/trends/one-star-hotel-riklin.md)