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# Faking Street Cred
Hero Tattoos

By lourdes sanchez bayas | Published 2008-03-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/faking-street-cred-hero-tattoos
References: [guerrilla-innovation](http://www.guerrilla-innovation.com/archives/2008/03/000645.php) & [missandladysboutique.de](http://www.missandladysboutique.de/products/hero-tattoos)

These are called **[Hero Tattoos](http://www.missandladysboutique.de/products/hero-tattoos)** and what they do is fake street cred.

So for example, If someone takes a nasty, embarrassing spill and sustains a cut that needs stitches, they can get a tattoo claiming that they got the scar fighting off an armed robber who slashed him with a knife. I'm making stuff up here but basically, that's the gist of it. If you have a scar that you acquired in a rather pedestrian, lackluster way, no problem. You can get a Hero tattoo saying that you got the scar saving a baby's life or something like that. At the moment, Hero tattoos are only available in German. Thank goodness for that.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 45% | Activity: 77% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti)

## Key Themes

### Why This Trend Is Growing

- **Fake Street Cred:** Disruptive innovation opportunity: Develop a platform or service that allows people to create and customize their own fake street cred tattoos.
- **Scar Storytelling:** Disruptive innovation opportunity: Create a brand or service that specializes in designing and applying tattoos that tell unique and empowering stories about scars.
- **Personal Branding Tattoos:** Disruptive innovation opportunity: Explore the concept of using tattoos as a form of personal branding, allowing individuals to express their values, beliefs, and achievements through ink.

### Industries Being Reshaped

- **Tattoo Industry:** Disruptive innovation opportunity: Introduce new tattoo techniques or technologies that enable more intricate and hyper-realistic designs for storytelling tattoos.
- **Fashion Industry:** Disruptive innovation opportunity: Collaborate with fashion brands to create clothing and accessories that complement and enhance the storytelling aspect of tattoos.
- **Personal Development Industry:** Disruptive innovation opportunity: Develop a personalized coaching or self-improvement program that incorporates the use of tattoos as a tool for self-expression and empowerment.

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