# Inked Organ Fakes "True Love Tattoos" is a Promotion, Not Parlor By lourdes sanchez bayas | Published 2008-11-30 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/faking-heart-tattoos-to-promote-music-videos-true-love-tattoos-is-a-sham References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.com/2008/11/bear-your-love-inside-your-chest-tatoo.html) & [truelovetattoos.org](http://www.truelovetattoos.org/) Some time ago, Trend Hunter published a story about a heart surgeon and tattoo artist named Dr. Valentin Vikunjevski, who ran a business called "True Love Tattoos." This doctor purportedly performed open heart surgery on people willing to have a [tattoo inked on their hearts](https://www.trendhunter.com/trends/bond-heart-necklace) to express their love for their partner. Well, the whole thing is a fake. "True Love Tattoos" is a clever promo campaign by an obscure pop band called Vikunja to promote their upcoming music video. If It's Here It's Hip notes, "By creating a company that performs the medical procedure of actually 'tattooing' the human heart, they have managed to pique the interest of the [ink-loving audience](https://www.trendhunter.com/trends/punk-bunny-coffee) while simultaneously launching a music video for a fairly obscure band, Vikunja." ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### Key Themes Behind This Trend - **Inked Organ Marketing:** Opportunities exist for businesses to create unique and attention-grabbing marketing campaigns by incorporating unconventional methods like tattooing on organs. - **Guerrilla Promotions:** Using creative and unexpected tactics, companies can generate buzz and intrigue around their brand and products by executing attention-grabbing promotional campaigns. - **Immersive Experiences:** Businesses can create immersive experiences that combine multiple elements, such as music, storytelling, and visual arts, to engage their target audience and foster emotional connections. ### Where This Applies - **Entertainment:** The entertainment industry can explore innovative promotional strategies by blending unrelated fields like healthcare and music to captivate audiences and generate interest in their content. - **Healthcare:** The healthcare sector can leverage unconventional marketing techniques to raise awareness and engage individuals in conversations about health, highlighting the importance of organ donation and other medical topics. - **Advertising:** The advertising industry can explore new avenues for capturing consumer attention by integrating unconventional and memorable approaches that break away from traditional advertising methods. ## Related on Trend Hunter - [Unusual Food Tattoo Challenges](https://www.trendhunter.com/trends/omaha-steak.md) - [Interactive Tattoo Apps](https://www.trendhunter.com/trends/inkstory.md) - [Hotel-Friendly Tattoo Pop-Ups](https://www.trendhunter.com/trends/tattoo-popup.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Progressive Rewritable Tattoos](https://www.trendhunter.com/trends/magic-ink.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Online Tattoo Art Marketplaces](https://www.trendhunter.com/trends/blackdot.md) - [QSR Temporary Tattoo Collections](https://www.trendhunter.com/trends/chipotle-temporary-tattoo-collection.md) - [Hospitality-Focused Tattoo Services](https://www.trendhunter.com/trends/inked-out.md)