# Fakevertising Animal Rights Faux Cosmetics Co. Shows You What Animal Cruelty Looks Like By Vincent Salera | Published 2009-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fakevertising-fake-cosmetic-company-shows-you-what-animal-cruelty-looks-lik References: [adsoftheworld](http://adsoftheworld.com/media/ambient/noah_menschen_f_r_tiere_ev_sample) This ad for a German [animal rights organization](https://www.trendhunter.com/trends/food-lion1) makes a strong and painful point. The tagline reads, *“Test now! Crème Vôle. Animates and refreshes [dry and stressed skin](https://www.trendhunter.com/trends/cetaphil-for-everyones-sensitive-skin). Still thousands of animals are killed by experiments by the cosmetics industry. Donate now...”* The cosmetics company and products are fictitious, but are very creative in order to deliver a message that will make you “feel” the pain animals have to endure due to [cosmetic animal testing](https://www.trendhunter.com/trends/drunk-elephant-please-enjoy-responsibly). This extremely well conceived ad was created by advertising agency Jung von Matt/Alster, Germany with creative direction by Götz Ulmer, Daniel Frericks, Oliver Voss and Florian Zwinge. The great copy was written by Clemens Sehi. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 5% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Emotional Advertising:** Creating powerful ads that evoke strong emotions to deliver a message. - **Fictitious Brands:** Using made-up brands to make a statement or highlight an issue. - **Social Activism Marketing:** Using marketing campaigns to promote social causes and encourage action. ### Who This Affects Most - **Cosmetics:** Opportunity for cosmetics companies to engage in cruelty-free practices and promote ethical testing methods. - **Advertising:** Potential for advertising agencies to create impactful and thought-provoking campaigns that raise awareness of social issues. - **Animal Rights Organizations:** Opportunity for animal rights organizations to collaborate with creative agencies to develop effective campaigns that inspire action. ## Related on Trend Hunter - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)