# Seller-Approving E-commerce Extensions Fakespot Launched the ‘Seller Rating’ Feature for Walmart+ By Grace Mahas | Published 2020-09-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fakespot References: [fakespot](https://www.fakespot.com/) As consumers continue to purchase goods online, there is always a risk of items being misrepresented or inauthentic, and to combat this rising issue, Fakespot debuted a new feature, dubbed 'Seller Rating.' The feature is available on Walmart, Amazon, and eBay and provides real-time analysis on sellers' approval ratings before consumers make a purchase, helping the avoid e-commerce scams. Fakespot was launched by Saoud Khalifah who hoped to combat fake product reviews, but Khalifah soon discovered faulty reviews are only one component of e-commerce scams. Moreover, according to a recent report, "products purchased from third-party sellers on five major e-commerce sites, including Walmart, Amazon, and eBay, could be counterfeit — and harmful to your health." Therefore combating these faulty products is pivotal to keeping a reliable e-commerce structure. Image Credit: Fakespot ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What Makes This Trend Stand Out - **Real-time Seller Ratings:** The rising issue of misrepresented or inauthentic items in e-commerce creates an opportunity for real-time analysis on sellers' approval ratings, helping consumers make informed purchases. - **E-commerce Scam Prevention:** The need to combat e-commerce scams, such as counterfeit products, presents an opportunity for innovative solutions that provide reliable information and protect consumer interests. - **Trust and Transparency in E-commerce:** Ensuring trust and transparency in e-commerce platforms through features like 'Seller Rating' can enhance the overall user experience and strengthen online marketplaces. ### Sectors Adopting This - **E-commerce Platforms:** E-commerce platforms can leverage real-time seller ratings to enhance their marketplace offerings, providing a safer and more trustworthy online shopping environment. - **Product Authentication Technology:** The rising concern of counterfeit products on major e-commerce sites creates opportunities for innovative product authentication technologies that can verify the authenticity of goods. - **Data Analysis and Consumer Insights:** Data analysis companies can capitalize on the need for real-time analysis on sellers' approval ratings, providing valuable consumer insights and enhancing decision-making processes. ## Related on Trend Hunter - [Frictionless QR-Based Resale Features](https://www.trendhunter.com/trends/ebay-1.md) - [Anti-Scalping Retail Features](https://www.trendhunter.com/trends/available-by-invitation.md) - [eCommerce Fraud Prevention Services](https://www.trendhunter.com/trends/forter.md) - [Conscious Shopping Assistants](https://www.trendhunter.com/trends/better-buy.md) - [Retail Social Platforms](https://www.trendhunter.com/trends/walmart-creator.md) - [Authenticated Trading Cards](https://www.trendhunter.com/trends/authentication-for-trading-cards.md) - [Product Success Predictions](https://www.trendhunter.com/trends/testmadesimple.md) - [Authenticated Product Review Apps](https://www.trendhunter.com/trends/product-review-app.md) - [Digital Retailer Strategy Updates](https://www.trendhunter.com/trends/walmart-ecommerce-update.md)