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# Fake Unboxing Videos
Samsung Omnia i900 Promo

By Noora Abu Eitah | Published 2008-08-21 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/fake-unboxing-samsung-omnia-i900-promotional-video
References: [technivator.blogspot](http://technivator.blogspot.com/) & [omnia.samsungmobile](http://omnia.samsungmobile.com/)

[Samsung](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion) has created a promotional video for the new Samsung Omnia i900 phone to attract new consumers, and to add a touch of glamour to its product.

We have featured this phone on Trend Hunter and listed its specs before, which are similar to the [iPhone](https://www.trendhunter.com/trends/iphone-x-galaxy), such as the GPS radio, 5-megapixel camera and MP4 player. What is really neat about this video, however, is the strategy behind it. Samsung created a fake [YouTube](https://www.trendhunter.com/trends/the-underdogs) ID (*Technivator*), and shot a video of a man 'unboxing' the Omnia i900. Then, as you see from the video, added the special effects and composited footage to create a realistic-looking 'viral' video. Samsung posted it online, and it naturally spread around.

If this was real, then I would have actually thought of buying Samsung's iPhone wannabe.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 57% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Fake Unboxing Videos:** Disruptive innovation opportunity: Brands can create compelling unboxing experiences through simulated videos to generate viral content and attract new consumers.
- **Promotional Videos:** Disruptive innovation opportunity: Businesses can leverage creative promotional videos to showcase their products and add glamour, enhancing consumer interest.
- **Viral Marketing:** Disruptive innovation opportunity: Companies can strategically use viral marketing tactics to generate buzz and increase brand visibility.

### Industries Being Reshaped

- **Technology:** Disruptive innovation opportunity: Technology companies can utilize fake unboxing videos and viral marketing to promote their products and compete with established brands.
- **Advertising:** Disruptive innovation opportunity: Advertising agencies can incorporate innovative promotional videos into their campaigns to engage consumers and differentiate their clients from competitors.
- **Consumer Electronics:** Disruptive innovation opportunity: Consumer electronics manufacturers can employ fake unboxing videos and viral marketing to create excitement around new product launches and drive sales.

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