# Affordable Supermarket Self-Tanners Aldi Launches a Budget-Friendly Fake Tan Line for the Summer By Kanesa D | Published 2023-06-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fake-tan References: [retail-insight-network](https://www.retail-insight-network.com/news/aldi-launches-affordable-fake-tan-range/) & [aldi.us](https://www.aldi.us/) [Aldi](https://www.trendhunter.com/trends/specialbuy-temporary-tattoos), a supermarket chain based in North America, has launched a new [fake tan line](https://www.trendhunter.com/trends/sunless-tanning-products) for consumers looking to get a deeper complexion without hitting the beach or the salon. The '[Lacura](https://www.trendhunter.com/trends/aldi-giveaway) Self Tan Mousse' is a cheap yet reliable option to get a sun-kissed look from the comfort of your home. The product comes neatly packaged in a 150ml bottle, and it is significantly cheaper than the already-popular St. Moritz brand with an additional 50ml of product. The fake tan is said to dry in 60 seconds, making it a faster option than a traditional tanning parlor. Aldi is also stocking a new tanning mitt to apply the product evenly on the skin, as well as a fake tan sheet protector. The new fake tan range from Aldi can be found at the brand's locations across North America. Image Credit: Aldi ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 27% | Activity: 42% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Fake Tan:** Disruptive innovation opportunity: Developing budget-friendly alternatives to high-end fake tan products. - **DIY Tanning Solutions:** Disruptive innovation opportunity: Creating self-tanning products that provide salon-like results at home. - **Quick-drying Tan Formulas:** Disruptive innovation opportunity: Inventing fast-drying self-tanning products for time-conscious consumers. ### Sectors Adopting This - **Supermarket:** Disruptive innovation opportunity: Expanding supermarket offerings to include a wider range of beauty and self-care products. - **Beauty:** Disruptive innovation opportunity: Innovating within the beauty industry to provide affordable and convenient tanning solutions. - **Retail:** Disruptive innovation opportunity: Incorporating self-tanning products into retail stores to cater to the growing demand for at-home beauty treatments. ## Related on Trend Hunter - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Australian Sunless Tanning Products](https://www.trendhunter.com/trends/luna-bronze.md) - [Rapid Self-Tanning Solutions](https://www.trendhunter.com/trends/ultra-express-self-tanning-foam.md) - [Skincare-Infused Mousse](https://www.trendhunter.com/trends/selftan-tinted-mousse.md) - [Quick-Dry Self-Tanning Mousses](https://www.trendhunter.com/trends/gradual-selftanning-mousse.md) - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [Sun Protection Retailer Activations](https://www.trendhunter.com/trends/aldi-giveaway.md) - [Luxury Self-Tanning Gels](https://www.trendhunter.com/trends/solar-selftanning.md) - [Age-Defying Serum Tanners](https://www.trendhunter.com/trends/serum-tanner.md)