# Fake Job Offers Julia Louis-Dreyfus' Healthy Choice Campaign is Pure Comedy By Going Like Sixty | Published 2009-04-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fake-propositions-julia-louis-dreyfus-unsure-about-job-offer References: [brandfreak](http://www.brandfreak.com/2009/04/julia-louis-dreyfus-not-that-conflicted-about-healthy-choice-ads.html) & [SpokespersonWanted](http://www.SpokespersonWanted.com) The ad agency that produced the brand new Healthy Choice campaign starring Julia Louis-Dreyfus has nailed it. They've successfully captured the signature quirkiness that made Julia Louis-Dreyfus popular on “Seinfeld” and “New Adventures of Old Christine.” In the ad campaign, Julia Louis-Dreyfus is being pitched the job as spokesperson for Healthy Choice by her [bumbling agent](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper). The saga is being played out at SpokespersonWanted.com and on [prime time commercials](https://www.trendhunter.com/trends/feed-the-fun). **Implications** - Advertising campaigns that use celebrities have to be careful and use celebrities that are easily connectable to the audience. For example, [Snickers use of Betty White](https://www.trendhunter.com/trends/meal-diamond) worked, as Betty White is seen as everyone's grandmother. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 46% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsements:** Opportunity to find and use easily connectable celebrities in advertising campaigns. - **Humor Marketing:** Opportunity to create quirky and humorous advertising campaigns to capture audience attention. - **Online Job Platforms:** Opportunity to create online job platforms that use creative branding strategies. ### Industries Being Reshaped - **Marketing:** Opportunity for advertising agencies to create effective campaigns using humor and celebrity endorsements. - **Entertainment:** Opportunity for media and entertainment industries to collaborate and use celebrities in advertising campaigns. - **Human Resources:** Opportunity for HR technology companies to create innovative and creative branding strategies for online job platforms. ## Related on Trend Hunter - [Nostalgic Mayonnaise Advertisements](https://www.trendhunter.com/trends/meg-ryan-and-billy-crystal.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Cheeky Wireless Service Ads](https://www.trendhunter.com/trends/nada-yada-yada.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Functional Shot Brand Campaigns](https://www.trendhunter.com/trends/ryde-x-heidi-montag.md) - [Grandmotherly Lunchmeat Campaigns](https://www.trendhunter.com/trends/eat-your-buddig.md) - [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md)