# Impostor Landmarks Norm Magnusson's Fake Historic Landmark Signs Deliver Social Commentary By Katie Cordrey | Published 2010-10-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fake-historic-landmark-signs References: [osocio.org](http://osocio.org/message/signs_of_trouble_on_the_i_75/) & [funism](http://www.funism.com/art/I75project.html) Norm Magnusson's fake historic landmark signs dot the I-75's rest stops delivering [social commentary](https://www.trendhunter.com/trends/snowflake-exhibition) and ironic wisdom. Interstate Highway 75 extends from the Canadian border in Sault Ste. Marie Michigan through more than a thousand US conservative heartland miles. While Magnusson hasn't yet populated all fifty I-75 rest stops with his fake historic landmark signs, he fully intends to do so. **Implications** - Many people have been asking questions, wondering if the marks on the signs are "real" and "state-sponsored." The signs are both smart and sometimes even sad, giving people who read them something to think about. The signs give insight on current issues such as [women's rights, global warming](https://www.trendhunter.com/trends/banned-books-jail) and health care plans for citizens of the United States. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 29% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Fake Historic Landmark Signs:** Opportunity for artists or activists to use fake historic landmark signs as a tool for social commentary and sparking conversations. - **Interstate Highway 75:** Opportunity for businesses to target travelers along Interstate Highway 75 with innovative products or services. - **Cultural Commentary Art:** Opportunity for artists to use cultural commentary art to provoke thought and engage with social issues. ### Where This Applies - **Art:** Artists can leverage fake historic landmark signs and cultural commentary art for creative expression and social impact. - **Hospitality:** Rest stops along Interstate Highway 75 can explore innovative ways to enhance the traveler experience and provide unique amenities. - **Advertising:** Brands can collaborate with artists or activists to create impactful advertising campaigns using fake historic landmark signs as a medium. ## Related on Trend Hunter - [Traffic Light-Inspired Benches](https://www.trendhunter.com/trends/traffic-light-bench.md) - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Cheeky Inaccurate Language Museums](https://www.trendhunter.com/trends/museum-of-wonky-english.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Burger-Inspired Mystery Mockumentaries](https://www.trendhunter.com/trends/the-icon-1.md) - [Fast Food-Themed Roads](https://www.trendhunter.com/trends/mcdonaldsfries1.md) - [Train-Inspired Wayfinding Markers](https://www.trendhunter.com/trends/wayfinding-markers.md)