# Curvy Bizarchitecture The Mad Archirects Design for Fake Hills Project is Unique By TopDog | Published 2010-01-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fake-hills References: [freshome](http://freshome.com/2010/01/08/fake-hills-an-imposing-residential-project-by-mad-architects/) & [designboom](http://www.designboom.com/weblog/cat/9/view/8664/mad-architects-fake-hills.html) Sometimes architectural design goes in a whole new and bizarre direction. Such is the case with Chinese [architectural design firm](https://www.trendhunter.com/trends/mad-architects-and-fendi) ‘Mad Architects.’ One of their newest concepts in architectural design is this rather unique plan titled Fake Hills. Plans for the 492,369 square meter [residential complex](https://www.trendhunter.com/trends/highdensity-residential-design) were originally proposed in 2008, and it looks like developers will actually go ahead with the [curvy construction](https://www.trendhunter.com/trends/sunner-museum) project this year. Although Fake Hills seems a bit odd, the pictures are cool. Photo Credits: [freshome](https://www.trendhunter.com/link/fake-hillsclass=FourteenG), [designboom](http://www.designboom.com/weblog/cat/9/view/8664/mad-architects-fake-hills.html) ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 74% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Innovative Architectural Design:** Mad Architects' Fake Hills project demonstrates an opportunity for innovative, non-linear architectural design. - **Curved Construction:** The use of curved, unconventional shapes in construction is a growing trend, as seen in Mad Architects' Fake Hills project. - **Sustainable Urban Living:** The Fake Hills residential complex project showcases an opportunity for sustainable, eco-friendly urban living environments. ### Industries Being Reshaped - **Architecture:** Architecture firms can take inspiration from the non-linear, unconventional design principles found in Mad Architects' Fake Hills project. - **Construction:** Construction companies and developers can explore the trend of using curved, non-linear shapes in building projects, as seen in Mad Architects' Fake Hills project. - **Real Estate:** The Fake Hills residential complex project presents an opportunity for real estate professionals to market and develop unique, eco-friendly living spaces. ## Related on Trend Hunter - [Sustainable Dynamic Hilltop Buildings](https://www.trendhunter.com/trends/ro54.md) - [Fly Saucer-Shaped Structural Buildings](https://www.trendhunter.com/trends/the-never-hut.md) - [Captivating Facade Residential Buildings](https://www.trendhunter.com/trends/one-river-north.md) - [Futuristic Factory Rooftop Extensions](https://www.trendhunter.com/trends/the-ark-extension.md) - [Clover-Style Conference Center Designs](https://www.trendhunter.com/trends/zgc-international-innovation-center.md) - [Dynamic Installation Science Museums](https://www.trendhunter.com/trends/hainan-science-museum.md) - [Curvaceous Brick Forest Homes](https://www.trendhunter.com/trends/asmalay.md) - [Sculptural Facade Homes](https://www.trendhunter.com/trends/fractal-facade-house.md) - [Cave-Like Folded Residences](https://www.trendhunter.com/trends/wild-house.md)