# Fake Google Store Pops Up in Istanbul By thischick | Published 2007-03-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fake-google-store-pops-up-in-istanbul References: [engadget](http://www.engadget.com/2007/02/26/keepin-it-real-fake-part-xlvii-offline-google-store/) So how do you get attention when all you sell is cloth by the bolt? You name your store [Google](https://www.trendhunter.com/trends/intellino-signamic), slap their exact logo on it and wait for all the [cool kids](https://www.trendhunter.com/trends/base-store) to show up. But what do you do when they get there? Do you yell "Psych!" And then try to sell them something in a nice chintz pattern? I give this [lame marketing scheme](https://www.trendhunter.com/trends/mwcurated) my highest honor BTB - which stands for BIG-TIME-BOMB. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Brand Impersonation:** Creating fake stores and using well-known brand logos can grab attention but also lead to legal consequences. - **Alternative Marketing Tactics:** Thinking outside of the box for marketing strategies can sometimes backfire and lead to negative results. - **Authenticity as a Value Proposition:** Consumers are increasing seeking products and experiences that are genuine and not fake. ### Who This Affects Most - **Retail:** Creating a fake store may attract attention but could lead to legal and reputational risks for retailers. - **Marketing:** Alternative marketing tactics require careful consideration and a strong understanding of your target audience. - **Consumer Goods:** Authenticity and transparency are increasingly important to consumers when making purchasing decisions. ## Related on Trend Hunter - [Reusable Bag Pop-Up Shops](https://www.trendhunter.com/trends/ikea-hus-of-frakta.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Dating App-Themed Store Experiences](https://www.trendhunter.com/trends/swipemart.md) - [Authentication Awareness Pop-Ups](https://www.trendhunter.com/trends/the-realreal-popup.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [Anti-Automated Software Retail Pop-Ups](https://www.trendhunter.com/trends/no-bot-shop.md)