# Plastic Personality Portraits ‘Fake' by Matias Troncoso is a Consumption Mockery By Sophia Pelka | Published 2012-03-06 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/fake-by-matias-troncoso References: [matiastroncoso.cl](http://www.matiastroncoso.cl/#2391963/fake) & [vectroave](http://vectroave.com/2011/07/matias-troncoso-photography/) ‘Fake’ by Matias Troncoso is a mockery of the fraudulent behaviours deeply ridden into American culture. From props to lighting to color, the series oozes [dirty fabrication](https://www.trendhunter.com/trends/dirty-looks). The theme is taken to the next level with Troncoso’s attention to micro detail. The model looks as though she’s on the verge of being packaged and sold. Her uber-bleached hair looks brittle and broken and her band-aid-adorned nipples suggest a surgical alteration. The plastic animal and fake beach meld into the retro wallscape, creating a Truman Show-esque feel. The Fake photo series is a bold statement about the unnatural state of consumers and the looming surrender to all things fabricated. Say goodbye to those [natural beauties](https://www.trendhunter.com/trends/periodic-fable) and say hello to [life-size Barbies](https://www.trendhunter.com/trends/pavilions-of-wonder). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Fraudulent Behaviours:** The trend towards mocking fraudulent behaviors in consumer culture presents opportunities for disruptive innovation in ethical advertising and transparent business practices. - **Dirty Fabrication:** The trend towards dirty fabrication in art and design opens up possibilities for disruptive innovation in sustainable materials and eco-friendly manufacturing processes. - **Unnatural Consumers:** The trend of highlighting the unnatural state of consumers creates opportunities for disruptive innovation in the development of natural and organic products. ### Where This Applies - **Advertising:** The disruptive innovation opportunity lies in creating ethical advertising campaigns that expose and challenge fraudulent behaviors. - **Art and Design:** The disruptive innovation opportunity lies in using sustainable materials and manufacturing processes to create art and design pieces that evoke a sense of dirty fabrication. - **Beauty and Personal Care:** The disruptive innovation opportunity lies in developing natural and organic products that counter the trend of consumers surrendering to fabricated beauty standards. ## Related on Trend Hunter - [AI-Aided Social Networks](https://www.trendhunter.com/trends/befake-ai-social-network.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Authentication Awareness Pop-Ups](https://www.trendhunter.com/trends/the-realreal-popup.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Broken-Aesthetic Sculpture Collections](https://www.trendhunter.com/trends/brokenaesthetic-sculpture-collection.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Apocalypse Post Pandemic Art](https://www.trendhunter.com/trends/contemporary-urban-art.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md)