# Faux Beard Accessories Mister Ames' Fashionable Fake 'Beard Collar' Provides a Disguise By Laura McQuarrie | Published 2017-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fake-beard References: [thedieline](http://www.thedieline.com/blog/2017/2/23/beard-collars) & [misterames](https://misterames.com/beard-collars) Mister Ames recently launched a few 'Beard Collar' designs, which take the form of necklaces that double as [fake beard accessories](https://www.trendhunter.com/trends/harrys-beard-care). As the brand describes: "Beard Collars are a range of Peter Pan necklaces, handmade from sustainable materials, that double as emergency beards." Styles from Mister Ames include Adrian, Brian, Richard and even the special-edition, [festive Nicholas](https://www.trendhunter.com/trends/handsomer-for-the-holidays), which reminds of the facial hair sported by none other than Santa Claus himself. The packaging for these Beard Collars was designed to be as simple as possible, with only a sheet that's printed on one side, with minimal glue required. While the [novelty necklaces](https://www.trendhunter.com/trends/valentine-collection) are depicted as accessories for women, they could potentially serve as quick and easy costumes for anyone. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion Accessories:** Opportunity to create fashion accessories from sustainable materials. - **Multi-functional Accessories:** Opportunity to design accessories that serve multiple purposes. - **Quick and Easy Costumes:** Opportunity to develop simple and convenient costume solutions. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can explore sustainable materials for accessory production. - **Cosmetics and Beauty:** Cosmetics companies can create multi-functional accessories that complement their products. - **Entertainment and Events:** Event organizers can provide quick and easy costume solutions for attendees. ## Related on Trend Hunter - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Limited-Edition Hood Trims](https://www.trendhunter.com/trends/hood-trim.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Neck-Worn LED Masks](https://www.trendhunter.com/trends/led-neck-mask.md) - [Sculptural Knife Lanyard Beads](https://www.trendhunter.com/trends/paracord-beads.md) - [High-End Organic Statement Jewelry](https://www.trendhunter.com/trends/s-carter-designs.md) - [Exclusive Men's Grooming Kits](https://www.trendhunter.com/trends/handsomer-for-the-holidays.md) - [Soothing Post-Shave Oils](https://www.trendhunter.com/trends/beard-neck-oil.md)