# Fictional Tour Merchandise These Fashion Labels Imbued Apparel with the Name of a Fake Band By Riley von Niessen | Published 2016-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fake-band References: [hypebeast](http://hypebeast.com/2016/9/undercover-takahiromiyashitathesoloist-drop-a-tour-merchandise-inspired-capsule-range) & [undercoverism](http://www.undercoverism.com/) As artists everywhere seem to be taking their [tour merchandise](https://www.trendhunter.com/trends/bermensch) more seriously after the success of Kanye West's line, it makes sense that fashion labels UNDERCOVER and TAKAHIROMIYASHITATheSoloist have released a line of tees that boast of an edgy fake band. On tees and long-sleeves, the two brands imagine 'The Sons of Monsters' going on a tour across Europe. Meanwhile, other apparel options dote the names of UNDERCOVER and TAKAHIROMIYASHITATheSoloist as a means to make the collaborative effort clear and better incite fans of both to buy. On the tees and long-sleeves that carry the name of the fake band however, the two brands imagine a logo to go along, resulting in a Frankenstein-like hand that's at the center of the apparel. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 44% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fictional Band Merchandise:** Fashion labels are branching out by creating fictional band merchandise as a form of brand extension. - **Tour Merchandise for Fake Bands:** Designers are capitalizing on the success of artist tour merchandise by creating tour merchandise for non-existent bands. - **Collaborative Fashion Designs:** Co-branded designs between fashion labels are becoming increasingly popular as a way to reach a wider consumer base. ### Industries Being Reshaped - **Fashion:** Fashion labels are creating new revenue streams by releasing non-traditional merchandise like fictional tour apparel. - **Music:** The rise of artist tour merchandise has created a new market for fashion labels and designers to create similar merchandise for fictional bands. - **Marketing:** Branded collaborations in fashion are a growing trend that allows companies to expand their reach and appeal to a wider audience. ## Related on Trend Hunter - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Music Graphic Tee Capsules](https://www.trendhunter.com/trends/uniqlo-x-babymonster.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Vintage Band T-Shirt Capsule](https://www.trendhunter.com/trends/sonic-youth-band-tee.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [90s-Inspired Grunge Band Tees](https://www.trendhunter.com/trends/freaks-store-1.md)