# Celesbian Fragrance Spoofs Britney's Faux Perfume for 'Mo' Celebrates Gays By Christina Butty | Published 2009-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fake-ad-s-for-appreciation-britneys-faux-perfume-ad-for-mo References: [celebedge](http://celebedge.ca/Bang/ContentPostingBang3column?newsitemid=BSBS64891&feedname=BANG&show=False&number=0&showbyline=True&subtitle=&detect=&abc=abc&date=False) To connect with her gay audience, Britney Spears has released an ad for a [fake perfume](https://www.trendhunter.com/trends/cheirosa-67-perfume-mist) called “Mo.” The pop princess has been a gay icon for years and has inspired drag queens all over the world. Britney Spears' [satirical video ad](https://www.trendhunter.com/trends/axe-campaign) was made for Logo network's NewNowNext TV awards, which celebrates [gay culture](https://www.trendhunter.com/trends/2slgbtqi-community). It features her delivering the tagline “One spray and the gays will run your way.” **Implications** - Businesses that dedicate their efforts and time to promoting a certain cause that may be considered controversial or unworthy will benefit in many ways. Particular consumers will find such acts as demonstrating a business' willingness to put the customer first; a trait that is highly appealing in today's society that is ridden with profit-driven organizations. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 44% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Satirical Fragrance Ads:** Opportunities for brands to create humorous and attention-grabbing fragrance campaigns that target specific audiences like the LGBTQ+ community. - **Celebrity Endorsements for Social Causes:** The trend of celebrities using their influence to support and promote social causes, which can help brands connect with specific communities and build positive brand perception. - **Drag Queen-inspired Products:** The rise of drag queen-inspired merchandise and products, presenting unique opportunities for brands to tap into the appeal and influence of drag culture. ### Who This Affects Most - **Fragrance:** The fragrance industry can explore innovative and satirical marketing strategies to engage niche audiences and create a strong brand identity. - **Entertainment:** The entertainment industry can leverage celebrities and awards shows to create satirical content that resonates with specific communities and generates buzz. - **Fashion and Cosmetics:** Fashion and cosmetic brands can collaborate with drag queens or create drag queen-inspired collections to tap into the growing demand for inclusive and diverse beauty products. ## Related on Trend Hunter - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Pride Month Perfume Packaging](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume.md) - [Star-Studded Pride Month Campaigns](https://www.trendhunter.com/trends/2022-pride-campaign.md) - [LGBTQ+ Vodka Campaigns](https://www.trendhunter.com/trends/coming-out-again.md) - [LGBTQ+ Vodka Sodas](https://www.trendhunter.com/trends/gay-water.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md)