# Fashionable Fairytales Alexandra Zaharova & Ilya Plotnikov Create Couture Heroines By Marissa Brassfield | Published 2009-07-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fairytales-alexandra-zaharova-ilya-plotnikov References: [behance.net](http://www.behance.net/Gallery/Fairytales/169145) & [dobermanstudio.ru](http://www.dobermanstudio.ru/) Everybody loves [reworked fairytales](https://www.trendhunter.com/trends/gift-happily-ever-after), and this photo set from Alexandra Zaharova and Ilya Plotnikov of Doberman Studio does just that. Each image represents a considerably more [fashionable](https://www.trendhunter.com/trends/contemporary-femininity) reworked fairytale, from Alice in Wonderland to Cinderella, Robin Hood and Little Red Riding Hood. Imagine if all fairytale heroines dressed as fashionably as these femmes! **Implications** - Reworking fairytales has become a common pattern in society today. Through updating classic tales by recreations, the fairytale photos enable viewers to imagine themselves in those places. The ability to become the person that they idolized growing up is an idea most people want to project, whether through their fashion, lifestyle choices or design aesthetics. It allows them to escape from society and revert back to their [childhood](https://www.trendhunter.com/trends/western-academy). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 87% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Reworked Fairytales:** Fashionable reinterpretations of classic fairytales offer opportunities for innovative storytelling and product development. - **Fashionable Heroines:** The trend of dressing fairytale heroines in high fashion provides an opportunity for collaboration between fashion designers and illustrators to create unique merchandise. - **Nostalgic Escape:** The appeal of fairytale-inspired fashion allows consumers to indulge in childhood nostalgia and presents opportunities for immersive retail experiences. ### Sectors Adopting This - **Fashion:** Fashion brands can capitalize on the popularity of fairytale-inspired fashion by creating clothing lines and accessories that evoke the enchanting world of fairytales. - **Illustration:** Illustrators can collaborate with fashion designers and brands to create captivating fairytale-inspired artwork for merchandise and promotional materials. - **Retail:** Retailers can create immersive fairytale-themed experiences, such as pop-up shops or themed installations, to engage customers and provide a nostalgic escape. ## Related on Trend Hunter - [Storybook-Inspired Fragrances](https://www.trendhunter.com/trends/mischief-academy.md) - [Equitable Fairy Tale Books](https://www.trendhunter.com/trends/fair-tales-by-odeabank.md) - [Couture Collector Dolls](https://www.trendhunter.com/trends/viktorrolf-x-disney.md) - [Soft-Colored Disney Apparel](https://www.trendhunter.com/trends/cinderella-capsule.md) - [Whimsical Character-Inspired Statement Capsules](https://www.trendhunter.com/trends/aldo-x-disney.md) - [Villainous Bridal Gowns](https://www.trendhunter.com/trends/allure-bridals-disney-bridal-gowns.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)