# Fairytale Commercials Toma Leche Milk Ads By lourdes sanchez bayas | Published 2008-04-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fairytale-milk-commercial-toma-leche References: [adgabber](http://www.adgabber.com/video/video/show?id=546804:Video:89171) & [adrants](http://www.adrants.com/2008/04/witch-uglies-down-reporters-get-mauled.php) The Toma Leche campaign was produced by Grupo Gallegos. "Toma leche" is Spanish for "[drink milk](https://www.trendhunter.com/trends/make-it-a-gold-christmas)" and apparently, if you do just that, and you are a [butt-ugly, nasty-ass](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign) "bruja" or witch, you will turn into a beautiful, regular chick. Cute fairytale-influenced commercial. Very cute. [Image source](http://www.adrants.com/2008/04/witch-uglies-down-reporters-get-mauled.php) **Implications** - The use of familiar, [fairy tale-inspired imagery](https://www.trendhunter.com/trends/mischief-academy) in campaigns and products creates an instant connection between consumer and brand. This may be due to the feeling of nostalgia a consumer encounters when faced with the concept of a fairy tale. Companies like Toma Leche recognize and capitalize on this fact, creating a campaign that consumers can understand and relate to. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 20% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Fairy Tale-inspired Imagery:** Utilizing familiar fairy tale-inspired imagery in campaigns and products can evoke nostalgia and create an instant connection between consumers and brands. - **Nostalgia Marketing:** Capitalizing on the feeling of nostalgia that consumers experience when encountering fairy tale concepts can help companies create campaigns that consumers can understand and relate to. - **Consumer-brand Connection:** Creating a strong connection between consumers and brands through the use of fairy tale imagery can enhance brand loyalty and increase consumer engagement. ### Where This Applies - **Advertising:** The advertising industry can explore the use of fairy tale-inspired imagery to create impactful and relatable campaigns that resonate with consumers. - **Food and Beverage:** Food and beverage companies can leverage nostalgia marketing by incorporating fairy tale themes into their products and promotions to establish a stronger emotional connection with consumers. - **Marketing and Branding:** The marketing and branding industry can benefit from incorporating fairy tale elements into their strategies to evoke nostalgia and foster a deeper connection between consumers and brands. ## Related on Trend Hunter - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Telenovela-Inspired Makeup Campaigns](https://www.trendhunter.com/trends/descubre-elfecto-campaign.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Whimsical Garden Product Campaigns](https://www.trendhunter.com/trends/where-the-good-things-gro.md) - [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md) - [Puppet-Themed Alt Milk Campaigns](https://www.trendhunter.com/trends/cereal-and-almond-milk.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Grandmotherly Laundry Campaigns](https://www.trendhunter.com/trends/abuela-tag-reader.md)