# Transformative Fairytale Illustrations Illustrator Ivo Matić's Take on Fairytales is Odd By Farida Helmy | Published 2014-01-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fairytale-illustrations References: [thedsgnblog](http://thedsgnblog.com/post/72344286228/ivo-matic) & [ivomatic](http://ivomatic.com/bt.html) There's just something about this collection of distorted fairytale illustrations that's so mesmerizing. It could be the beautiful [intricate design lines](https://www.trendhunter.com/trends/ripples-collection) or the nostalgic sadness that the artwork gives off. No mater what it is, this stunningly designed and slightly eerie collection of fairytale illustrations is on display on a tablet through a secret spyhole in Ivana’s Fairytale House Visitor’s Centre in Ogulin, Croatia. The Croatian artist, illustrator and graphic designer Ivo Matić, made this specific collection of transforming fairytale illustration for the Ivana’s Fairytale House (a multimedia and interdisciplinary center for visitors with creative exhibitions.) Focusing a lot on the all seeing eye and sticking to a [monochrome palette](https://www.trendhunter.com/trends/what-are-you-looking-at) with only a touch of dark forest green, the magical world of fairytales never looked so wry. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 78% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Distorted Fairytale Illustrations:** Opportunity for artists and designers to experiment with new ways of displaying classic stories through a unique, distorted lens. - **Multimedia and Interdisciplinary Exhibition Centers:** Disruptive innovation opportunity for museums and galleries to explore new ways of engaging with visitors and incorporating technology with interactive exhibits. - **Nostalgic Sadness in Artwork:** Opportunity to tap into the audience's emotional connection to nostalgia in art, especially when it comes to revisiting classic stories and characters. ### Where This Applies - **Art and Design:** Opportunity for artists and designers to explore new ways of presenting classic stories and characters through more imaginative, unique artwork. - **Museums and Galleries:** Disruptive innovation opportunity for museums and galleries to incorporate technology and multimedia into exhibits in order to create more interactive and engaging visitor experiences. - **Tourism and Hospitality:** Opportunity for tourism and hospitality businesses to partner with artists and designers to create unique, experiential attractions that cater to a wide variety of interests, including art and design. ## Related on Trend Hunter - [Equitable Fairy Tale Books](https://www.trendhunter.com/trends/fair-tales-by-odeabank.md) - [Transformative Furniture Forms](https://www.trendhunter.com/trends/metamorphosis-collection-2.md) - [Storybook-Inspired Fragrances](https://www.trendhunter.com/trends/mischief-academy.md) - [Transformation-Inspired Design Objects](https://www.trendhunter.com/trends/experimental-design-objects.md) - [Surrealist-Inspired Tea Pots](https://www.trendhunter.com/trends/tea-for-two-collection.md) - [Transformative AI Art](https://www.trendhunter.com/trends/drawings-alive.md) - [AI Fairytale Generator](https://www.trendhunter.com/trends/ai-fairytale-generator.md) - [Kid's AI Storytelling Platforms](https://www.trendhunter.com/trends/fairy-tales-world-kid-stories.md) - [AI-Generated Retrofuturistic Objects](https://www.trendhunter.com/trends/retrofuturistic-objects.md)