# Enchanting Mascara Packaging The Packaging for the FAIRYDROPS Mascara Line is Theatrical By Rebecca Byers | Published 2015-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fairydrops References: [buzzfeed](http://www.buzzfeed.com/chanelparks/cult-beauty-products-from-asia-you-didnt-know-existed?sub=2858255_2202464) & [fairydrops](http://www.fairydrops.com/modules/products/index.html) This playful mascara line comes from cult Japanese beauty brand FAIRYDROPS. Always impressive in terms of visually compelling packaging, FAIRYDROPS is a great example of creating a memorable brand experience through aesthetics. While the tube itself for this fun mascara are decorated with sketched graphics of diamonds, jewelry and the evil eye, the [amazing packaging](https://www.trendhunter.com/trends/makeup-minis) makes the mascara appear as if on a well-decorated stage. The FAIRYDROPS mascara line is no different than its others in the sense that it comes highly recommended and boasts too-cute-for-words packaging that is impossibly delightful. The FAIRYDROPS range of mascara is available in [waterproof or regular](https://www.trendhunter.com/trends/wrap-lash-mascara) and also comes in a "film type," which is surely a reference to the bold beauty looks associated with [Hollywood's](https://www.trendhunter.com/trends/resort-2027-collection) golden era. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 36% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Visually Compelling Packaging:** Explore innovative packaging designs that create a memorable brand experience through aesthetics. - **Playful Mascara Line:** Discover the rising trend of mascara products with fun and unique packaging, appealing to younger consumers. - **Film Type Mascara:** Keep an eye on the growing demand for mascara that references the bold beauty looks of Hollywood's golden era. ### Industries Being Reshaped - **Beauty and Cosmetics:** Identify opportunities in the beauty industry to create visually captivating packaging designs that engage consumers on a deeper level. - **Fashion Accessories:** Explore how playful and visually appealing packaging can be applied to other fashion accessories to enhance brand experience and attract customers. - **Film and Entertainment:** Discover ways to capitalize on the nostalgia for Hollywood's golden era by introducing mascara products that capture the essence of iconic beauty looks. ## Related on Trend Hunter - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Retro Mascara Kits](https://www.trendhunter.com/trends/sky-high-mascara-kit.md) - [Unconventionally Colored Mascaras](https://www.trendhunter.com/trends/colored-mascara.md) - [Lengthening High-End Mascaras](https://www.trendhunter.com/trends/pradascope.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Cornflower-Powered High-Quality Mascaras](https://www.trendhunter.com/trends/botanical-mascara.md) - [Tubing Flake-Free Mascaras](https://www.trendhunter.com/trends/wrap-lash-mascara.md) - [Affordable Curling Mascaras](https://www.trendhunter.com/trends/affordable-curling-mascara.md)