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# Fairytales for Grown-Ups
Mark Feldman's Skaffs Entertain With Enchanting Art

By Tinkalicious | Published 2009-01-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/fairy-tales-for-grown-ups-mark-feldmans-skaffs
References: [stylemelbourne](http://stylemelbourne.com/2009/01/style-etcchaff-n-skaffs-mai-the-lost-moskivvy/)

Melbourne artist Luke Feldman is better known as “Skaffs," an homage to his wide-eyed, animations and voluptuous figures. Feldman created a world of fairy tales, the latest being Chaff ‘n Skaffs. The [modern day fairy tale](https://www.trendhunter.com/trends/maison-heler) tells the story of Mai and the lost Moskivvy, a story about a lost mosquito who enlists the help of heroine Mai and her best friend, Chaff, to help him find his way home.

Feldman’s other works include a series of acrylic paintings, [designs for skateboards](https://www.trendhunter.com/trends/new-psychedelia) and figurines of his [surreal, but decidedly seductive characters](https://www.trendhunter.com/trends/surreal-street-art-1).

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 18% | Activity: 88% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Why This Trend Is Growing

- **Animation Art:** Disruptive innovation opportunities in creating animated art that appeals to adult audiences.
- **Modern Fairy Tales:** Disruptive innovation opportunities in reimagining and modernizing classic fairy tales for grown-ups.
- **Seductive Character Design:** Disruptive innovation opportunities in developing visually captivating and alluring character designs.

### Industries Being Reshaped

- **Art and Design:** Disruptive innovation opportunities in incorporating animation and surreal designs into various art forms.
- **Entertainment:** Disruptive innovation opportunities in producing adult-oriented fairy tale content for various entertainment platforms.
- **Merchandising:** Disruptive innovation opportunities in creating figurines and merchandise based on unique and captivating character designs.

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