# Whimsical Unicorn Wedges (UPDATE) The One Who Charms Pump by Irregular Choice is Fairy Tale Themed By Jana Pijak | Published 2014-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fairy-tale References: [shopakira](http://www.shopakira.com/products/irregular-choice-one-who-charms-pump.html) & [irregularchoice](http://www.irregularchoice.com/) The One Who Charms pump from footwear label Irregular Choice is a nod to whimsical fairy tale fashions. The [statement wedge](https://www.trendhunter.com/trends/wedge-collections) features a 4 3/4" heel and a 3/4" hidden platform that allows for both height and comfort. This sculptural shoe is clad in a black, multicolored fabric that boasts a vivid floral print. This fabric is then accented with a front velcro strap, [fringe tassels](https://www.trendhunter.com/trends/simone-rocha-2) and perhaps its most memorable element, a resin painted unicorn that covers its heel. Akira's One Who Charms pump by Irregular Choice embodies a strong sense of personal style. The eccentric accessory is designed for fashion risk takers with a love of fairy tale glamour. Make a street style statement or take your princess costume to the next level this Halloween with this whimsical shoe design. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 56% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Whimsical Fashion:** The popularity of whimsical fashion designs creates opportunities for brands to create unique and playful products that appeal to individuals with a strong sense of personal style. - **Statement Footwear:** The rise in demand for statement footwear allows brands to explore innovative designs that incorporate bold elements like sculptural shapes and vibrant prints, attracting fashion risk takers. - **Fairy Tale-inspired Accessories:** The popularity of fairy tale-themed accessories presents opportunities for brands to create imaginative and fantastical designs that appeal to individuals looking to add a touch of magic to their style. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the whimsical fashion trend by creating unique and playful designs that cater to individuals seeking unconventional and eye-catching styles. - **Footwear:** In the footwear industry, there is an opportunity to embrace bold and innovative designs that make a statement, attracting fashion-forward consumers looking for unique and expressive footwear options. - **Accessories:** The accessories industry can tap into the demand for fairy tale-inspired designs by creating imaginative and fantastical accessories that appeal to individuals looking for unique and enchanting pieces to complete their outfits. ## Related on Trend Hunter - [Whimsical Character-Inspired Statement Capsules](https://www.trendhunter.com/trends/aldo-x-disney.md) - [Gothic Style Perforated Footwear](https://www.trendhunter.com/trends/stomp-clog.md) - [Whimsical Film-Based Clogs](https://www.trendhunter.com/trends/wicked-x-crocs.md) - [Ultra-Luxurious Crystal Footwear](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper.md) - [Thematic Ombre-Effect Sneakers](https://www.trendhunter.com/trends/wicked-hightop-sneakers.md) - [Eye-Adorned Furry Mules](https://www.trendhunter.com/trends/eyeball-mules.md) - [Enchanting Film-Inspired Capsules](https://www.trendhunter.com/trends/wicked-x-aldo.md) - [Platform Statement Shoes](https://www.trendhunter.com/trends/8inch-flipflops.md) - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md)