# AI Assistant Home Speakers The 'Fairy' Smart Speaker Connects Consumers to a Virtual Assistant By Michael Hemsworth | Published 2017-10-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/fairy-smart-speaker References: [yankodesign](http://www.yankodesign.com/2017/10/19/adorable-abiding-artificial-intelligence/) & [bki-d](http://bki-d.com/) Virtual assistants are showing up more and more in the consumer technology product market as a way to offer streamlined access to data and digital information, which is what the 'Fairy' smart speaker is destined to enable. Developed by [BKID](https://www.trendhunter.com/trends/super-o2-patch), the 'Fairy' works by incorporating a [small screen that will display information](https://www.trendhunter.com/trends/skylight-sidekick), while the unit also provides connectivity to an AI assistant that is provided by a telecom service. This moves beyond technologies from product manufacturers and shifts it to subscription services to further enhance how they're positioned. The 'Fairy' smart speaker looks [friendly and approachable](https://www.trendhunter.com/trends/ai-bunny) in order to make it more appealing to consumers who might otherwise feel intimidated by such advanced technology within their home. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 67% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Assistant Home Speakers:** As the market for virtual assistants expands, integrating them into home speakers provides a more streamlined experience for users. - **Subscription-based Product Enhancement:** The trend of subscription-based services enhances product offerings, such as the AI assistant provided by the telecom service in the 'Fairy' smart speaker. - **Approachable Smart Speaker Design:** Designing smart speakers to look friendly and approachable, like the 'Fairy' smart speaker, can make them more appealing to consumers who may otherwise feel intimidated by the technology. ### Sectors Adopting This - **Consumer Electronics:** Integration of virtual assistants into home speakers is a disruptive innovation opportunity that companies in this industry can explore. - **Telecommunications:** Subscription-based services, such as telecom-provided AI assistants, offer disruptive innovation opportunities for this industry to enhance their product offerings. - **Industrial Design:** Designing approachable and user-friendly smart speakers is an important aspect of creating a successful product, offering an innovation opportunity for the industrial design industry. ## Related on Trend Hunter - [AI-Powered Companion Speakers](https://www.trendhunter.com/trends/puppimily-touchscreen-speaker.md) - [Accessibility-Centric AI Home Assistants](https://www.trendhunter.com/trends/ai-home-assistant.md) - [AI-Powered Speaker Concepts](https://www.trendhunter.com/trends/turningai-speaker.md) - [Physically Interactive AI Speakers](https://www.trendhunter.com/trends/iris-hybrid-speaker.md) - [Transparent AI Smart Speakers](https://www.trendhunter.com/trends/tiantian-casa-aria.md) - [Portable Smart Display Speakers](https://www.trendhunter.com/trends/smart-home-assistant-concept.md) - [Immersive AI Household Speakers](https://www.trendhunter.com/trends/google-home-speaker.md) - [Desktop AI Companions](https://www.trendhunter.com/trends/lepro-ami.md) - [Conversational AI Assistants](https://www.trendhunter.com/trends/speek-ai.md)