# Socially Conscious Scarves The Fairtrade Foundation Raises Awareness with Fair-Trade Fashion By Jordan M | Published 2011-02-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fairtrade-foundation References: [fairtradecollective.org.uk](http://www.fairtradecollective.org.uk/) These [designer scarves](https://www.trendhunter.com/trends/burberry-b-shield-scarf) by the [Fairtrade Foundation](https://www.trendhunter.com/trends/little-labels-big-impact-campaign) are the result of an unprecedented collaboration between some of Britain’s most popular designers. Made exclusively out of [fair-trade cotton](https://www.trendhunter.com/trends/cocoamitment-campaign), these scarves are the Fairtrade Foundation’s attempt to bring socially conscious fashion to the forefront of global awareness. In addition to their ethically inclined advantages, however, the scarves are also definitively stylish, colorful and reasonably priced. The scarves will be available exclusively via the group’s website for those hoping to get their hands on these extremely limited pieces while also supporting a good cause. Hopefully, the Fairtrade Foundation’s successful scarf production will encourage other companies around the world to adopt eco-friendly and socially aware practices into their business models as well. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 15% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Fair-trade Fashion:** Opportunity for businesses to collaborate with ethical organizations and create fashionable products made with fair-trade materials. - **Socially Conscious Fashion:** Opportunity for businesses to raise global awareness by offering stylish and ethically inclined products. - **Eco-friendly Practices:** Opportunity for businesses to adopt eco-friendly practices and incorporate sustainability into their business models. ### Where This Applies - **Fashion:** Opportunity for fashion brands to embrace fair-trade materials and promote socially conscious fashion. - **Retail:** Opportunity for retailers to offer fair-trade products and cater to socially conscious consumers. - **Textile Manufacturing:** Opportunity for textile manufacturers to produce fair-trade products and contribute to the eco-friendly fashion movement. ## Related on Trend Hunter - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Lab-Grown Fibre Scarves](https://www.trendhunter.com/trends/burberry-b-shield-scarf.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md)