# Ethical Pop-Up Shops Divine Chocolate Hosts Fairtrade Fortnight in the UK's Covent Garden By Tiana Reid | Published 2013-02-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fairtrade-fortnight References: [divinechocolate](http://www.divinechocolate.com/Fortnight2013/default.aspx) & [divinechocolate](http://www.divinechocolate.com) Starting on February 25th and lasting until March 9th, Divine Chocolate will be hosting Fairtrade Fortnight, with its first ever pop-up shops located in Seven Dials in Covent Garden in London, United Kingdom. The theme for the two weeks is dubbed "Go further," which suggests a holistic consumer attitude in terms of buying fair trade items. The event acts as an unveiling of new products -- Chocolate with Chilli and Orange and Milk Chocolate with Toffee and Salt -- and the [Easter offering](https://www.trendhunter.com/trends/coxco-cacao) but perhaps more importantly to the social mission, Fairtrade Fortnight will host two farmers from the Kuapa Kokoo cooperative. More than just buying, however, there's a Keep Cycling Day event launched in partnership with n0tice.com and a photo installation of the cooperative that Divine work siwth. **Contact Information** Divine Chocolate [website](http://www.divinechocolate.com/) Divine on [Facebook](https://www.facebook.com/divinechocolate) Divine on [Twitter](https://twitter.com/divinechocolate) Divine on [Wordpress](http://divinedelights.wordpress.com/) ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 44% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Fairtrade Fortnight:** Opportunity for businesses to create pop-up shops and promote fair trade products and the ethical consumer attitude. - **New Product Unveiling:** Opportunity to generate excitement and engage consumers through the launch of new products, such as Chocolate with Chilli and Orange and Milk Chocolate with Toffee and Salt. - **Collaborations with Farmers:** Opportunity for businesses to partner with farmers and cooperatives to showcase their products and share their social mission. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can utilize fair trade certification and ethical sourcing to create new marketing opportunities and appeal to conscious consumers. - **Retail:** Retailers can set up pop-up shops and events to showcase fair trade products and tap into the growing demand for ethical consumerism. - **Photography and Visual Arts:** Photographers and artists can create photo installations to tell the stories of farmers and cooperatives, raising awareness about fair trade and sustainability. ## Related on Trend Hunter - [Fairtrade Easter Candy Collections](https://www.trendhunter.com/trends/divine-easter-2024-collection.md) - [Ethical Hot Cocoa Mixes](https://www.trendhunter.com/trends/luxury-hot-chocolate-collection.md) - [Plant-Based Chocolate Pop-Ups](https://www.trendhunter.com/trends/plant-bars.md) - [Luxury London Chocolate Shops](https://www.trendhunter.com/trends/love-cocoa-store.md) - [Fair Wage-Supporting V-Day Campaigns](https://www.trendhunter.com/trends/cocoamitment-campaign.md) - [Premium Springtime Easter Chocolates](https://www.trendhunter.com/trends/divine-chocolate-easter-products.md) - [Monochromatic Experiential Retail Events](https://www.trendhunter.com/trends/only-red-world.md) - [Free-From Valentine's Gifts](https://www.trendhunter.com/trends/valentines-day-gift-baskets.md) - [Ethical Chocolate Bars](https://www.trendhunter.com/trends/up-up-ethical-chocolate-bars.md)