# Sustainable Hotel Cocktails Fairmont Hotels & Resorts Puts Sustainable Twists on Its Cocktails By Elena Rahman | Published 2022-06-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fairmont-hotels-resorts References: [fairmont](https://www.fairmont.com/waterfront-vancouver/) & [jasper-park-lodge](https://www.jasper-park-lodge.com/all-possible/)  [Fairmont Hotels & Resorts](https://www.trendhunter.com/trends/annual-holiday-programming) announced a new sustainability initiative involving some of its signature cocktails. It is incorporating a brand-wide zero-waste approach to its beverages served at its bars and lounges across the globe. At the world-class [Fairmont Waterfront](https://www.trendhunter.com/trends/waterfront-gin) in Vancouver, the signature bespoke cocktail dubbed the Flaming Rosemary Gimlet is now made with rosemary hand-picked from the hotel's rooftop garden. It is also mixed with a signature micro-distilled Waywards gin. Moreover, the Waterfront's kitchen staff created a vertical garden to compost the kitchen's food waste onsite. In Alberta, at the [Fairmont Jasper Park Lodge](https://www.trendhunter.com/trends/fairmont-hotels-resorts-introduces-holistic-healing), the hotel partnered with Twin Meadows Organics Farm to create an eco-conscious cocktail called the Love Note made with homemade peach and rosemary syrup. Image Credit: Fairmont Hotels & Resorts ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 78% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Cocktails:** Hotels and bars are incorporating eco-friendly and sustainable ingredients to their signature cocktails, offering new opportunities for sustainable innovation in the beverage industry - **Zero-waste Beverages:** Zero waste initiatives are becoming popular and applied in the beverage industry by reducing and composting organic waste from ingredients - **Rooftop Gardens for Beverage Ingredients:** Hotels and bars are creating rooftop gardens for the supply of fresh, local ingredients in their cocktails, paving the way for urban agriculture innovation ### Sectors Adopting This - **Hospitality:** The hospitality industry is exploring new ways to use sustainable and zero-waste initiatives to serve their guests and enhance their brand experiences - **Beverage:** The beverage industry, particularly the cocktail sector, is innovating by sourcing their ingredients sustainably and reducing organic waste through zero-waste practice - **Urban Agriculture:** The rise of rooftop gardens offers great potential for urban agriculture to thrive and address the supply chain shortcomings of the food and beverage industry ## Related on Trend Hunter - [Hotel-Based Signature Spirits](https://www.trendhunter.com/trends/waterfront-gin.md) - [Flat Champagne Cocktails](https://www.trendhunter.com/trends/acqva-friska.md) - [Sustainable Mixed Drink Initiatives](https://www.trendhunter.com/trends/stoli-and-murder-inc.md) - [Hyperlocal Cocktail Drinks](https://www.trendhunter.com/trends/neighborhood-cocktail-menu.md) - [Globally Inspired Cocktail Menus](https://www.trendhunter.com/trends/wanderlust-menu.md) - [Hospitality Drink Experiences](https://www.trendhunter.com/trends/the-west-hollywood-edition.md) - [Mindful Cocktail Menus](https://www.trendhunter.com/trends/free-spirited-by-loews-hotels.md) - [Sustainable Canned Cocktails](https://www.trendhunter.com/trends/dunnet-bay-distillers.md) - [Water-Inspired Cocktail Menus](https://www.trendhunter.com/trends/the-water-of-life-eau-de-vie.md)