# Experiential Afternoon Teas Fairmont Hotel Riyadh and Jo Malone London Launched Afternoon Tea By Colin Smith | Published 2025-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fairmont-hotel-riyadh References: [timeoutriyadh](https://www.timeoutriyadh.com/food-drink/jo-malone-riyadh-afternoon-tea) & [fairmont](https://www.fairmont.com/riyadh/)  [Jo Malone London](https://www.trendhunter.com/trends/radisson-blu-glasgow-tea) has partnered with the [Fairmont Hotel Riyadh](https://www.trendhunter.com/trends/tennisinspired-afternoon-tea) to offer a unique afternoon tea experience at The Savoy Lounge. This collaboration, available from May 1 to July 31, 2024, combines Jo Malone's signature fragrances with a refined culinary journey. Guests can enjoy a selection of delicacies such as salmon éclairs with cucumber and creamy avocado, grilled halloumi cheese with zucchini and pickled walnut, and a molten Gruyère cheese fondue infused with black truffle tapenade. The menu also features traditional British baked scones, an array of Arabic sweets, and raspberry macarons. In addition to the delectable treats, each guest receives a gift set of [Jo Malone London's best-selling sample-size fragrances](https://www.trendhunter.com/trends/jo-malone-london-cologne-travel-spray-trio) and a voucher redeemable at Jo Malone stores. The experience is priced at SAR 250 per person, with an additional SAR 50 for a bottle of bubbly. This collaboration aims to provide a sensory fusion of Jo Malone's luxurious scents and the elegance of Fairmont Hotel Riyadh, creating a memorable and sophisticated afternoon tea experience. Image Credit: Fairmont Hotel Riyadh ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 65% | Activity: 75% | Freshness: 35% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sensory Dining Experiences:** Dining experiences that engage multiple senses, such as incorporating signature fragrances into meals, create unique and lasting impressions on consumers. - **Luxury Brand Collaborations:** Collaborations between high-end brands like Jo Malone and luxury venues offer consumers an elevated experience, strengthening brand affinity and exclusivity. - **Culinary Innovation in Traditional Offerings:** Innovative twists on traditional offerings, like infusing fondue with unique flavors, attract consumers looking for novel culinary adventures. ### Who This Affects Most - **Hospitality:** Innovative partnerships in the hospitality industry enhance guest experiences by merging culinary arts with luxury brand elements. - **Fragrance:** The fragrance industry can explore new avenues by integrating scent experiences into non-traditional markets, such as culinary arts. - **Luxury Retail:** Luxury retail benefits from experiential marketing collaborations, driving customer engagement through memorable and unique branded experiences. ## Related on Trend Hunter - [Fragrance Brand Tea Experiences](https://www.trendhunter.com/trends/radisson-blu-glasgow-tea.md) - [Indulgent Afternoon Tea Experiences](https://www.trendhunter.com/trends/house-of-creed-tea.md) - [Fragrant Hotel Tea Collaborations](https://www.trendhunter.com/trends/floris-london-tea-experience.md) - [Seasonally Inspired Tea Experiences](https://www.trendhunter.com/trends/melon-afternoon-tea.md) - [Gourmand Teatime Fragrances](https://www.trendhunter.com/trends/high-tea-brown-girl-jane.md) - [Parisian-Themed Afternoon Teas](https://www.trendhunter.com/trends/the-dilly.md) - [Royalty-Themed Tea Experiences](https://www.trendhunter.com/trends/crown-afternoon-tea.md) - [Arabian-Inspired Floral Fragrances](https://www.trendhunter.com/trends/taif-rose-cologne-intense.md) - [Spring-Inspired Tea Experiences](https://www.trendhunter.com/trends/astors-floral-afternoon-tea.md)