# Ultra-Filtered Milk Ice Creams fairlife Ice Cream is Indulgent Yet Light By Laura McQuarrie | Published 2020-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fairlife-ice-cream References: [prnewswire](https://www.prnewswire.com/news-releases/fairlife-ice-cream-is-officially-a-thing-301095080.html) & [fairlife](https://fairlife.com) [fairlife](https://www.trendhunter.com/trends/onthego-milk), which is known for its ultra-filtered milk, partnered with [Boardwalk](https://www.trendhunter.com/trends/premium-chocolate-ice-cream) Frozen [Treats](https://www.trendhunter.com/trends/iced-coffee-mocha-latte) to create fairlife Ice Cream, its first foray away from beverage-related products and into frozen desserts. fairlife Ice Cream is made with ultra-filtered milk and is said to offer a creamy texture and a nutritious profile, especially in comparison to regular ice cream. The flavors offer between eight to nine grams of protein and 40% less sugar than traditional ice cream, all without artificial flavors, preservatives or colors. As Tim Doelman, Chief Executive Officer at fairlife, says: "Our light ice cream has either a third the calories, or half the fat, of traditional ice cream, or in some cases both." The lactose-free ice cream is offered in classic varieties like Vanilla, Chocolate, Cookies & Cream, Chocolate Peanut Butter and more. Image Credit: fairlife ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ultra-filtered Milk:** Opportunity for using ultra-filtered milk as a base ingredient for healthier and more nutritious food products. - **Low-calorie Ice Cream:** Growing demand for ice cream products with reduced calories and fat content, providing an opportunity for developing healthier alternatives. - **Artificial Flavor-free:** Increasing consumer preference for food products without artificial flavors, creating a market for natural and clean-label options. ### Sectors Adopting This - **Dairy:** Opportunity for dairy companies to explore the use of ultra-filtered milk in various product categories, such as ice cream, cheese, and yogurt. - **Frozen Desserts:** Potential for innovation in the frozen dessert industry by introducing low-calorie ice creams made with alternative ingredients, like ultra-filtered milk. - **Health Food:** Rising demand for healthier food options presents an opportunity for the development of artificial flavor-free ice creams and other nutritious alternatives. ## Related on Trend Hunter - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md) - [Portable Portion Milk Products](https://www.trendhunter.com/trends/onthego-milk.md) - [Satiating High-Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream.md) - [High-Fiber Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream-range.md) - [Indulgent Lactose-Free Frozen Treats](https://www.trendhunter.com/trends/peanut-butter-ice-cream.md) - [Protein-Packed Ice Creams](https://www.trendhunter.com/trends/protein-pints.md) - [Low-Sugar Ice Cream Brands](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand.md) - [Freeze-Dried Protein Ice Creams](https://www.trendhunter.com/trends/freezedried-protein-ice-cream.md) - [Sugar-Free High-Protein Ice Creams](https://www.trendhunter.com/trends/high-protein-ice-cream.md)