# Filtered Lactose-Free Coffee Creamers The New fairlife Coffee Creamers Come in Four Flavors By Michael Hemsworth | Published 2020-01-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fairlife-coffee-creamers References: [foodbev](https://www.foodbev.com/news/fairlife-launches-coffee-creamers-made-with-ultra-filtered-milk/) & [fairlife](https://fairlife.com) The [fairlife](https://www.trendhunter.com/trends/onthego-milk) Coffee Creamers have been unveiled as a new product from the [Coca-Cola](https://www.trendhunter.com/trends/fairlife-production-facility)-owned brand that will offer consumers an alternative option to flavor up their morning cup of java. The creamers are made with ultra-filtered milk that's lactose-free and also 40% [lower in sugar](https://www.trendhunter.com/trends/zero-sugar-coffee-creamer) when compared to other creamer products on the market. The product will come in four flavor options in the US including Caramel, Hazelnut, Sweet Cream and Vanilla to allow consumers to create coffee shop-quality drinks from home. Chief Marketing Officer Bill Kelly spoke on the inspiration behind the fairlife Coffee Creamers saying, "Today, the creamer category is dominated by choices that lean heavily on indulgent flavours. As sales of premium coffee grow, our research shows that many consumers want to enhance the taste of their coffee, not cover it up." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 50% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Filtered Lactose-free Coffee Creamers:** Opportunity for innovative brands to offer lactose-free and low-sugar coffee creamer options. - **Ultra-filtered Milk:** Potential for disruptive innovation in the dairy industry by using ultra-filtration technology to create lactose-free products. - **Premium Coffee Enhancements:** Growing demand for coffee enhancers that can elevate the taste and quality of home-brewed coffee. ### Where This Applies - **Dairy:** Opportunity for dairy companies to incorporate ultra-filtered technology to create innovative lactose-free products. - **Beverages:** Potential for beverage companies to expand their product lines with premium coffee enhancers. - **Grocery:** Growing market for lactose-free and low-sugar coffee creamers in the grocery industry as consumers seek healthier alternatives for their beverages. ## Related on Trend Hunter - [Low-Sugar Coffee Creamers](https://www.trendhunter.com/trends/too-good-co-coffee-creamers.md) - [Dairy-Based Lactose-Free Creamers](https://www.trendhunter.com/trends/lactosefree-creamer.md) - [Indulgent Cafe-Inspired Creamers](https://www.trendhunter.com/trends/coffee-mate-natural-bliss-creamers.md) - [Dairy-Free Cold Coffee Creamers](https://www.trendhunter.com/trends/caf-mixers.md) - [Five-Ingredient Coffee Creamers](https://www.trendhunter.com/trends/darigold-belle-coffee-creamer.md) - [Cafe-Inspired Zero-Sugar Creamers](https://www.trendhunter.com/trends/zerosugar-creamers.md) - [Organic Low-Sugar Dairy Creamers](https://www.trendhunter.com/trends/organic-valley-flavored-creamers.md) - [Free-From Dairy Coffee Creamers](https://www.trendhunter.com/trends/real-dairy-creamers.md) - [Decadent Dairy-Free Creamers](https://www.trendhunter.com/trends/dairyfree-coffee-creamers.md)