# Revamped Vegan Snack Chips Fairfields Farm Crisps Now Feature a Dairy and Meat-Free Recipe By Michael Hemsworth | Published 2022-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fairfields-farm-crisps References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/fairfields-farm-crisps-go-completely-vegan-17-03-2022/) & [fairfieldsfarmcrisps](https://fairfieldsfarmcrisps.co.uk)  [Fairfields Farm](https://www.trendhunter.com/trends/fairfields-farm-prawn-cocktail-crisps) crisps has relaunched one of its most popular snack flavors in a bid to provide consumers in the UK with more options when it comes to plant-based fare. The brand is debuting a 100% plant-based version of its signature Cheese & Onion flavor, which comes on the heels of vegan-friendly Rib of Beef and Bacon & Tomato flavors previously launched. The vegan-friendly snacks are arriving in 40-gram bags for 80p, while the 150-gram sharing pack is priced at £1.99. Co-Founder Laura Strathern commented on the new Fairfields Farm crisps product launch, saying, "The demand for [plant-based snack choices](https://www.trendhunter.com/trends/snacklins-range-of-crisps) is greater than ever and after the success of both our Bacon & Tomato and Rib of Beef [vegan-friendly crisps](https://www.trendhunter.com/trends/vegan-cheezy-cheddar-pops), we decided it was time to launch another much-loved flavour. We’re particularly happy at this delicious development because it marks our brand’s transition to being entirely free of dairy and meat, as well as gluten.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 25% | Activity: 15% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Snacks:** Opportunities for companies to innovate and offer vegan-friendly options to cater to the growing demand for plant-based food choices. - **Revamped Snack Flavors:** Opportunities for companies to launch new and improved versions of popular snack flavors to appeal to changing consumer preferences. - **Alternative Protein Sources:** Opportunities for companies to experiment with alternative protein sources and introduce more meat-free options in the snack industry. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can innovate and expand their product lines to offer plant-based snack options to cater to changing consumer preferences. - **Sustainable Agriculture:** Companies in the sustainable agriculture industry can explore and develop alternative protein sources to meet the growing demand for plant-based food choices. - **Packaged Snacks:** Companies in the packaged snacks industry can revamp popular snack flavors using plant-based ingredients to offer vegan-friendly options and appeal to a wider audience. ## Related on Trend Hunter - [Vegan-Friendly Seafood Chips](https://www.trendhunter.com/trends/fairfields-farm-prawn-cocktail-crisps.md) - [Carbon-Neutral Snack Chips](https://www.trendhunter.com/trends/10-acre-crisps.md) - [Flavored Vegan Crisps](https://www.trendhunter.com/trends/walkers.md) - [Wine-Flavored Sausage Snack Chips](https://www.trendhunter.com/trends/chorizo-red-wine-crisps.md) - [Savory Plant-Based Snacks](https://www.trendhunter.com/trends/crave-plant-based-snacks.md) - [Vegan-Friendly Nacho Crisps](https://www.trendhunter.com/trends/popchips-nacho.md) - [Better-for-You Cheesy Puffs](https://www.trendhunter.com/trends/flamin-hot-wotsinits.md) - [Crispy Clean-Label Potato Chips](https://www.trendhunter.com/trends/christies-chips.md) - [Lifestyle-Conscious Snack Chips](https://www.trendhunter.com/trends/proper-crisps.md)